So I was visiting with a friend last night, and he indicated that he was having a bit of a problem with his WSS 3.0 installation.  Short story is that he has a dedicated Win2k8 box acting as a web server on his domain for internal sites.  They have several web-based LOB apps that run on that box, all as virtual directories under the default web site.  Even though they are running SBS 2003 with its WSS 2.0 companyweb, they wanted to install WSS 3 to take advantage of the new wiki site template.  So, they installed WSS 3 on the web server, which immediately broke their LOB apps. So what happened? When you first install WSS 3.0 and run the SharePoint Configuration Wizard, SharePoint creates a new web application (SharePoint – 80) and creates a new web site in IIS that takes over the default site.  Dana recognized this, so within IIS he edited the bindings for the SharePoint site to use port 81, allowing him to re-enable the original default website in IIS and get his LOB apps back.  The problem?  Not only was it a pain having to enter :81 after the servername to access the site, but clicking links on the SharePoint site continued to want to use port 80, resulting in constant 404 errors. So how did we fix it? If you’re new to SharePoint, it is worth taking a little time to explain some of the architecture and terminology around SharePoint 3.0 to help put the answer in to context.  First, it is important to understand the distinction between a SharePoint web application, and an IIS web site.  SharePoint (whether WSS or MOSS) can have multiple web applications.  These are created via SharePoint Central Administration.  You can think of a SharePoint Web Application as your top-level SharePoint site – but it is distinctly different from a website in IIS.  An IIS site that is mapped to a SharePoint web application can be thought of as a gateway to access the SharePoint web application.  You can delete the site from IIS without affecting any of the content in the SharePoint application.  (Obviously you won’t be able to access the SharePoint web application without an IIS site, but none of the SharePoint web application content or configuration is stored in the IIS site).  There are several benefits to this approach – including the ability to have multiple IIS sites mapped to a single web application, with each site being bound by a different SharePoint security zone.  The distinction between the web application and the IIS site in Dana’s situation is that the original IIS site that was bound to port 80 with no host header was separate from the actual SharePoint web application, and even though that was the initial IIS site created to access the SharePoint web application, it isn’t necessary to use that IIS site. The simplest solution for Dana was to create a new IIS site that used a host header to access his SharePoint w ...

What is Link Popularity? or Link Popularity Building Services Link popularity is one of the most important factors in top search engine ranking. Search Engines give importance to the web site which have incoming or backward links from quality and theme based related web sites. Search engines consider these incoming links as VOTE for your web site which is given by others quality web sites to select your web site on top or as winner web site in search results. It does not mean the number of sites pointing to your site is your link popularity and the more links for your web site, the higher your ranking will be. Search Engine are very intellegent and they have very advanced ranking algorithms to find the relevancy of incoming links related to your web site. How does Link Popularity work ? Here's an example of how I believe link popularity works: Let's say that "Hotels Web Site" Web site has a link to "Web hosting web site". This probably won't help "Web hosting web site" link popularity for the keywords "Web Hosting" However, if both "Hotel Web Site and Web Hosting Web Site" are located in the India and in both the India keyword is mentioned on the page some where, and people are searching for "india web hosting" the quality of that link, may have just gone up a little. There's now a common word (India) between the sites. It probably won't help for those people simply searching for "Web Hosting", but may help if they're searching specifically for "Web Site Hosting in India". A higher quality link for "Web Hosting Web Site", however, would be one from "Web Hosting Related Pages or Directories," which has a theme of "web hosting". That is exactly the kind of link that the search engines would credit toward link popularity. The key is in having that common thread between the sites. What to do to increase the link Popularity ? Directories Listing It is important to note that the sheer number of incoming links is not as important as the quality of the sites that are doing the linking. It is important to get listed in the popular directories, such as Yahoo and the Open Directory Project (www.dmoz.org). yahoo can list for free for non-commercial sites ( Although it takes a while to get listed) otherwise you have to pay for listing in Yahoo Diretory and while listing in DMOZ search the proper deep category in the directory and read the guidelines and submit your web site. More directories you can search on the google like joeant.com, goguides.org, galaxy.com etc... Finding Link Partners After directory listing, search for theme based link partner web sites or theme based web site, when i say theme based i alwasy mean that if your web site is related to "web hosting" business, then search web hosting and web services web sites to get links. . Google is a best search engine to use when looking for theme linking partners by typing "your keyword + links" . Typing in keywords that you think your customers might use to find you, look for quali ...

Previously getting traffic on your web site was not an easy task. You had to do a lot of link exchanging as well as social networking in order to get visitors for your web site. This is not a difficult thing now as many of the great search engine optimization software are available in the market. The best way for optimizing your web site is with the help of these softwares. Once you get to know about these tools, they would prove to be a blessing for your web site. You would not have to worry any more about getting low or no traffic on your site. These tools will allow you web site to be placed at the top of the search results of the search engines hence, in this way it can bring more of the visitors to your web site. There are more chances of having more traffic and people on your web site when the URL of your site or the web page appears on the first page of the search result. This software optimizes your web site with the help of using the proper and right keywords for your web site. seo tools free Web analytics SEO tools seo software seo optimization search engine promotion keyword generator search engine optimization software ke ...

How search engine marketing tools can work for you: or, searching is really all about finding Information Outlook Summary This is the second of three articles. Part 1 appeared in the August issue of Information Outlook. Search engine optimization and marketing covers a wide range of activities, many of which are similar to what a reference librarian, systems librarian, or market researcher does. Although the focus is the World Wide Web, many of the tools that are used have broader applications for special librarians. Internal corporate processes. Web analytics tools measure and analyze corporate sales, customer preferences and problems, viable products and channels, and other issues that may provide answers for questions received by special librarians. Competitive intelligence/market research. Keyword research, Web site saturation and popularity tools can provide information on a company's competitors: how they are marketing on the Internet, what they are spending on online marketing campaigns, how they are pricing their products. Legal issues. Who Is tools can provide valuable information relating to copyright and trademark issues. Link Popularity tools can show who is deep-linking to your site. Log files, in conjunction with Who Is tools, can tell you who may be committing click fraud on your paid placement campaigns or spamming your e-mail servers. Back end knowledge of how Web sites work. These tools can show you what may be keeping search engines from indexing your site and can highlight customer service issues. Continue article Advertisement SECOND OF THREE ARTICLES Web site saturation and popularity tools show how much presence a Web site has on search engines through the number of pages of the site that are indexed on each search engine (saturation) and how many times the site is linked to by other sites (popularity). If your company wants to generate leads from Web site traffic, you need to understand your organization's Web presence, particularly in relation to that of your competitors. Generally, the more Web presence you have, the easier it is for people to find your site; that is, if those pages contain the keywords people are looking for and if they rank high enough in search engine rankings for people to see them. Most search engines include some form of link popularity in their ranking algorithms. Pay attention to this so you can learn the number of sites that are linking to yours, which is very important. Knowing where your site stands in these two areas can give you a good idea of what you need to do to improve your Web presence. Many tools measure various aspects of saturation and link popularity. My favorites are Link Popularity +, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation. Link Popularity + (http://www.uptimebot.com) shows much more than its name implies. It measures the number of back-links (incoming external links to your site); linked domains (all pages that link t ...

Netcraft: “Based in New York, Swishmail specialise in email hosting, and offer a variety of email and web hosting solutions. The company’s main website is served by nginx, running on FreeBSD.”Source: Read more Date: Thu, 02 Apr 2009 06:38:21 GMT Tags: Email Hosting, Email Solutions, Hosting Company, Linux, Swishmail, Web Company, Web Hosting, Web Hosting Solutions, [...] Related posts: UK2 - The UK’s Most Reliable Web Hosting Company Site (TopHosts.com) Netcraft names UK2.net top UK and European Web hosting company... UK2 - The UK’s Most Reliable Web Hosting Company Site (TopHosts.com) Netcraft names UK2.net top UK and European Web hosting company... UK2 - The UK’s Most Reliable Web Hosting Company Site (TopHosts.com) Netcraft names UK2.net top UK and European Web hosting company... UK2 - The UK’s Most Reliable Web Hosting Company Site (TopHosts.com) Netcraft names UK2.net top UK and European Web hosting company... UK2 - The UK’s Most Reliable Web Hosting Company Site (TopHosts.com) Netcraft names UK2.net top UK and European Web hosting company... ...

Search engine optimization (SEO) is important for any publically facing web-site.  A large % of traffic to sites now comes directly from search engines, and improving your site?s search relevancy will lead to more users visiting your site from search engine queries.  This can directly or indirectly increase the money you make through your site. This blog post covers how you can use the free Microsoft URL Rewrite Extension to fix a bunch of common SEO problems that your site might have.  It takes less than 15 minutes (and no code changes) to apply 4 simple URL Rewrite rules to your site, and in doing so cause search engines to drive more visitors and traffic to your site.  The techniques below work equally well with both ASP.NET Web Forms and ASP.NET MVC based sites.  They also works with all versions of ASP.NET (and even work with non-ASP.NET content). [In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu ]

Measuring the SEO of your website with the Microsoft SEO Toolkit

A few months ago I blogged about the free SEO Toolkit that we?ve shipped.  This useful tool enables you to automatically crawl/scan your site for SEO correctness, and it then flags any SEO issues it finds.  I highly recommend downloading and using the tool against any public site you work on.  It makes it easy to spot SEO issues you might have in your site, and pinpoint ways to optimize it further. Below is a simple example of a report I ran against one of my sites ( www.scottgu.com ) prior to applying the URL Rewrite rules I?ll cover later in this blog post:  

Search Relevancy and URL Splitting

Two of the important things that search engines evaluate when assessing your site?s ?search relevancy? are: How many other sites link to your content.  Search engines assume that if a lot of people around the web are linking to your content, then it is likely useful and so weight it higher in relevancy. The uniqueness of the content it finds on your site.  If search engines find that the content is duplicated in multiple places around the Internet (or on multiple URLs on your site) then it is likely to drop the relevancy of the content. One of the things you want to be very careful to avoid when building public facing sites is to not allow different URLs to retrieve the same content within your site.  Doing so will hurt with both of the situations above.  In particular, allowing external sites to link to the same content with multiple URLs will cause your link-count and page-ranking to be split up across those different URLs (and so give you a smaller page rank than what it would otherwise be if it was just one URL).  Not allowing external sites to link to you in different ways sounds easy in ...

SEO (search engine optimization) is one of the important considerations that any Internet web-site needs to design with in mind.  A non-trivial percentage of Internet traffic to sites is driven by search engines, and good SEO techniques can help increase site traffic even further. Likewise, small mistakes can significantly impact the search relevance of your site?s content and cause you to miss out on the traffic that you should be receiving.  Some of these mistakes include: multiple URLs on a site leading to the same content, broken links from a page, poorly chosen titles, descriptions, and keywords, large amounts of viewstate, invalid markup, etc.  These mistakes are often easy to fix - the challenge is how to discover and pinpoint them within a site.

Introducing the IIS Search Engine Optimization Toolkit

Today we are shipping the first beta of a new free tool - the IIS Search Engine Optimization Toolkit - that makes it easy to perform SEO analysis on your site and identify and fix issues within it. You can install the IIS Search Engine Optimization Toolkit using the Microsoft Web Platform Installer I blogged about earlier this week.  You can install it through WebPI using the ?install now? link on the IIS SEO Toolkit home .  Once installed, you?ll find a new ?Search Engine Optimization? section within the IIS 7 admin tool, and several SEO tools available within it: The Robots and SiteMap tools enable you to easily create and manage robots.txt and sitemap.xml files for your site that help guide search engines on what URLs they should and shouldn?t crawl and follow. The Site Analysis tool enables you to crawl a site like a search engine would, and then analyze the content using a variety of rules that help identify SEO, Accessibility, and Performance problems within it.

Using the IIS SEO Toolkit?s Site Analysis Tool

Let?s take a look at how we can use the Site Analysis tool to quickly review SEO issues with a site.  To avoid embarrassing anyone else by turning the tool loose on their site, I?ve decided to instead use the analysis tool on one of my own sites: www.scottgu.com .  This is a site I wrote many years ago (last update in 2005 I think).  If you install the IIS SEO Toolkit you can point it at my site and duplicate the steps below to drill into the SEO analysis of it. Open the Site Analysis Tool We?ll begin by launching the IIS Admin Tool (inetmgr) and clicking on the root node in the left-pane tree-view of the IIS7 admin tool (the machine name ? in this case ?Scottgu-PC?).  We?ll then select the ?Site Analysis? icon within the Search Engine Optimization section on the right.  Opening the Site Analysis tool at the machine level like this will allow us to run the analysis tool against any remote server (if we had instead opened it with a site selected then we would only be able to run ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are only yours to use and you can host multiple domains or a single web site. This is one of the most expensive types of web hosting, used by large companies or Internet professionals. Shared : You share server space and resources with other web sites. Your web site is may suffer from slowdowns if other web sites are sucking up the shared resources of the server machine and you may also have inconvenient neighbors such as porn or gambling web sites. This is one of the cheapest types of web hosting and also the most commonly used across the web. Virtual : You get your web site hosted on a virtual machine that runs inside a shared server. Each virtual machine has its own independent operating system that can be rebooted without affecting other web sites, but it uses the shared resources of the web server (CPU, RAM, etc.) This is one of the newest types of web hosting and it fills the gap between dedicated and shared hosting. You have an independent hosting space that uses shared resources of a machine that is not exclusively yours to use nor manage. Managed : You purchase a dedicated web server for your exclusive use, but you have no access to your system files, which are reserved to the hosting company. You don\'t have to worry about server management, but having no control over your web site core files and data may lead to privacy and legal issues. Co-Located : You own a physical server that you can customize at your own pleasure. You can add more RAM, disk space, install a better-performing CPU, whatever. Otherwise agreed, you get no support from the hosting company. You are also fully responsible for your web site and server. This is the most expensive form of web hosting available. Cloud : You host your web site on a server cluster and you purchase only the resources and traffic your web site uses in a pay-as-you-go fashion. This type of web hosting is one of the cheapest, but it also exposes you to security threats ad your web site data is acces ...

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How search engine marketing tools can work for you: or, searching is really all about finding Information Outlook Summary This is the second of three articles. Part 1 appeared in the August issue of Information Outlook. Search engine optimization and marketing covers a wide range of activities, many of which are similar to what a reference librarian, systems librarian, or market researcher does. Although the focus is the World Wide Web, many of the tools that are used have broader applications for special librarians. Internal corporate processes. Web analytics tools measure and analyze corporate sales, customer preferences and problems, viable products and channels, and other issues that may provide answers for questions received by special librarians. Competitive intelligence/market research. Keyword research, Web site saturation and popularity tools can provide information on a company's competitors: how they are marketing on the Internet, what they are spending on online marketing campaigns, how they are pricing their products. Legal issues. Who Is tools can provide valuable information relating to copyright and trademark issues. Link Popularity tools can show who is deep-linking to your site. Log files, in conjunction with Who Is tools, can tell you who may be committing click fraud on your paid placement campaigns or spamming your e-mail servers. Back end knowledge of how Web sites work. These tools can show you what may be keeping search engines from indexing your site and can highlight customer service issues. Continue article Advertisement SECOND OF THREE ARTICLES Web site saturation and popularity tools show how much presence a Web site has on search engines through the number of pages of the site that are indexed on each search engine (saturation) and how many times the site is linked to by other sites (popularity). If your company wants to generate leads from Web site traffic, you need to understand your organization's Web presence, particularly in relation to that of your competitors. Generally, the more Web presence you have, the easier it is for people to find your site; that is, if those pages contain the keywords people are looking for and if they rank high enough in search engine rankings for people to see them. Most search engines include some form of link popularity in their ranking algorithms. Pay attention to this so you can learn the number of sites that are linking to yours, which is very important. Knowing where your site stands in these two areas can give you a good idea of what you need to do to improve your Web presence. Many tools measure various aspects of saturation and link popularity. My favorites are Link Popularity +, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation. Link Popularity + (http://www.uptimebot.com) shows much more than its name implies. It measures the number of back-links (incoming external links to your site); linked domains (all pages that link t ...