When web developers create a new site, or approach a site redesign, they seldom do so from the perspective of search engine optimisation (SEO). Instead, their goal is to inject a high level of aesthetic appeal. Flash videos and engaging images take precedence over a site architecture designed for easy search engine indexing and competitive organic ranking. Indeed, it is a rare developer who considers SEO a priority. The challenge is that the development process can cause enormous problems with regard to a website's ability to rank well. Because search engine optimisation is a core marketing strategy, these problems often have a severe impact on a site's profitability. With this in mind, here are 13 SEO techniques every web developer should integrate into a site's design: #1 - Streamline Your Code Many web developers create attractive sites, but the underlying code they use is staggeringly heavy. Search engine spiders enjoy efficient, light code. They can crawl it more quickly ...

Published: July 6, 2009 Peter is a Google's Product Manager for Image Search. Prior to Google Peter was at Ask.com working on Search Quality. Prior to Ask Peter worked as an engineer at Oracle where he enabled regular expression support in SQL and developed a migration solution to convert databases to Unicode, both equally challenging and rewarding projects. Peter also worked with Jonathan Gennick and came up with a nifty book on Oracle Regular Expressions . Interview Transcript Eric Enge: What are some of the basic on page things that you can do to optimize your image search results? Peter Linsley: There are a lot of best practices that we can touch upon, but I think I'd like to start off by describing the problem that image search engines in particular have. If you think about most web documents, they are to a certain extent structured data that we can crawl easily. The title and body of the page communicate a lot to the search engine. Think of a Wikipedi ...

What is Link Popularity? or Link Popularity Building Services Link popularity is one of the most important factors in top search engine ranking. Search Engines give importance to the web site which have incoming or backward links from quality and theme based related web sites. Search engines consider these incoming links as VOTE for your web site which is given by others quality web sites to select your web site on top or as winner web site in search results. It does not mean the number of sites pointing to your site is your link popularity and the more links for your web site, the higher your ranking will be. Search Engine are very intellegent and they have very advanced ranking algorithms to find the relevancy of incoming links related to your web site. How does Link Popularity work ? Here's an example of how I believe link popularity works: Let's say that "Hotels Web Site" Web site has a link to "Web hosting web site". This probably won't help "Web hosting web site" link po ...

Published: March 14, 2010 Matt Cutts joined Google as a Software Engineer in January 2000. Before Google, he was working on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky. Matt wrote SafeSearch, which is Google's family filter. In addition to his experience at Google, Matt held a top-secret clearance while working for the Department of Defense, and he's also worked at a game engine company. He claims that Google is the most fun by far. Matt currently heads up the Webspam team for Google. Matt talks about webmaster-related issues on his blog . Interview Transcript Eric Enge: Let's talk a little bit about the concept of crawl budget. My understanding has been that Googlebot would come to do a website knowing how many pages is was going to take that day, and then it would leave once it was done with those p ...

Google in a very convenient manner tweeted about getting Facebook Fanpage updates on to its real time search results. The news doesn’t have exceeding implications for both Facebook and Google, or at least not as much as it would be for brands and publishers who run Facebook pages. ( Source:Digitalbeat ) This follows the recent spate of deals by Bing and Google earlier with Twitter , that of Bing’s deal with Facebook much (much) before that, and Yahoo’s recent deal making with Twitter, Facebook and Dailymotion. Of course enough has been said about how important it is for search engines to add real time results, and the past year has been filled with action on this front. No one of course has garnered any significant steps in doing it better than the other yet though. Google’s own deal is not a big one in terms of reach for it can only access Fan pages on not public updates like Bing can. The deal essentially happened in December but went live now. Wha ...

Web Slices are a cool new feature in Internet Explorer 8! With Web Slices, users can add little snippets of the web to the favorites bar and monitor their updates. Web Slices were introduced in a previous post here .  In this post, I want to walk you through creating a dynamic Web Slice in as little as 5 minutes!

What is a dynamic Web Slice?

Dynamic Web Slices use an Alternative Display Source (not to be confused with Alternative Update Source ). As the name suggests, the content displayed in the preview actually comes from a ?live? web page which the Web Slice points to.  They are an addition based on feedback from the Beta 1 release of Internet Explorer and facilitate styling and cookie handling for authentication. A key advantage is that the web page is rendered in the preview window without losing any styling elements or active content. Hosting active content was not possible with static slices (Web Slices not using alternative display source). Static slic ...

How many times today have you waited for a slow loading web page to appear? Did you wait patiently, or did you move on and try another site? Slow site performance could be costing your site a lot of search traffic. After clicking on your site’s link in a search result many visitors may just turn around and look elsewhere if a page is taking too long to appear. I know I do. Nobody likes a slow website, and now officially Google doesn’t. And by “now” , I mean a couple of months ago. Yes ironic I know, a slow response with this post. Google is constantly checking your site’s performance and all indications point to this being a ranking factor in future. This was reported a late last year by WebProNews, after an interview with the venerable Matt Cutts from the Goog. By their own admission Google is all about the ”user experience”, with their prime SEO mantra being; “make websites for users, not for the search engines”. And page ...

Late last year, in a conversation about the Caffeine update , Google's Matt Cutts told WebProNews that page speed could become a factor Google looks at for ranking search results. His comments received a lot of attention , because Google has never taken this into consideration for ranking websites in the past. The notion that they would do so riled a lot of people up, because a lot of site owners out there simply don't have incredibly fast sites. That could pose a big problem if it suddenly damages their search rankings. Do you count speed among the priorities for your site? Comment here . Despite the fact that Cutts never said that page speed would become any more important of a ranking factor than anything else, many around the web and Blogosphere jumped to conclusions. While many more have remained sensible about the concept, not expecting page speed to trump relevant content, Cutts has now provided a video setting the record straight. The video is a resp ...

Differences between Web Site Projects (WSP) and Web Application Projects (WAP) are highlighted in blogs such as this one . Based on that, if you feel a WAP would be better for your particular needs than a WSP, but have already created a WSP, you may be asking yourself, “Can I convert my WSP into a WAP, without starting from scratch?”. This posting explains how to convert an existing Web Site Project to a Web Application Project in Visual Studio 2010. The most striking differences to a Web Site Project are that WAPs have a project file to include and exclude files, and compile to a single assembly. The guidelines below include several of the basic steps detailed in the Walkthrough: Converting a Web Site Project to a Web Application Project in Visual Studio . This is an excellent topic to review as it discusses some specific issues you may encounter which were discovered in previous versions of Visual Studio (VS). Please keep in mind while reading it that it is based on a WSP to W ...

What the Search Engines Want.. and How to Give it to Them by Elizabeth Kirwin, Sidhe Communications & Mike Pires, 4YourWebsite.com One question which should concern all internet marketers is --- What are the search engines looking for? Search engines are based on computer logic, which sees information in text or numerical form, and has a hierarchical approach to font sizes, typefaces, and repetition of words or phrases. This article will give details about search engine preferences and explain how website content can be constructed to cater to these preferences to increase ranking on Google and other search engines.

Is Your Site a Template? Google Ranks these Sites Low

If your site is a template (mortgage, real estate, etc) and Google reads many sites repeated in the same format on the web, this picky search engine may kick your site from the top to the bottom of the list.

Repetition of Industry Keywords

Industry specific keywords can be harvested fro ...

European style "PDW" is redesigned SMG with small caliber, high velocity rounds. Alone with some Chinese new models (which use some ammo of their own creation), those are new generation SMG that has some amazing penetration power against body armor ...

hat is the difference between web page and web site

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else’s. But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page. You’ve probably seen custom Fan Pages like those of Best Buy and Victoria’s Secret . When you land there, you start on what is essentially a mini website within Facebook, instead of the Page’s wall or feed. These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page. Anyone with a Fan Page can create one, but it takes a little effort. Here’s how. 1. Add the Static FBML App Th ...

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else’s. But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page. You’ve probably seen custom Fan Pages like those of Best Buy and Victoria’s Secret . When you land there, you start on what is essentially a mini website within Facebook, instead of the Page’s wall or feed. These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page. Anyone with a Fan Page can create one, but it takes a little effort. Here’s how. 1. Add the Static FBML App Th ...

Social Media has now become a de facto platform for launching new products and services. Social Media makes feedback for your products and services happen in a more lively manner. If you are quite active on Facebook or hob-nob with Twitter you must have stumbled upon Facebook pages and twitter profiles of various US based IT organisations and their employees a number of times… but I am sure you must not have seen much of an activity on these social media avenues from Indian IT Companies. We have already told you about the sorry state of twitter activity & usage trend of famous Indian journalists. Here are a few facts from a post on the Nasscom Blog which really don’t show good signs about the social media usage of IT groups in India. Most of the senior managers of these IT companies never use their fancy blackberries and email technology which they supposedly build for, to their full extent. They end up with reading printed emails most of the time ...

Author: Ind123 Subject: AIPGE 2005 Complete 300 Questions Posted: Thu Jan 14, 2010 6:41 pm (GMT 5.5) AIPGE 2005 complete 300 Questions 1. The laryngeal mask airway used for securing the airway of a patient in all of the following conditions except: 1. In a difficult intubation 2. In a cardiopulmonary resuscitation 3. In a child undergoing an elective / routine eye surgery. 4. In a patient with a large tumor in the oral cavity. 2. The following are used for treatment of postoperative nausea and vomiting following squint surgery in children except: 1. Ketamine 2. Ondansetron 3. Propofol. 4. Dexamethasone. 3. Which one of the following anaesthetic agents causes a rise in the intracranial pressure: 1. Sevoflurane 2. Thiopentone sodium 3. Lignocaine 4. Propofol 4. The following modes of ventilation may be used for weaning off patients from mechanical ventilation except: 1. Controlled Mechanical ventilation (CMV) 2. Synchronized inter ...

We have earlier discussed about Web Deployment and Web Packaging quite a bit, today I wanted to dive into web.config transformation. If you would like to check out the other topics please read through the earlier blog posts below: Web Deployment with VS 2010 and IIS Web Packaging: Creating a Web Package using VS 2010 Web Packaging: Creating web packages using MSBuild How does Web Deployment with VS 10 & MSDeploy Work? Installing Web Packages using Command Line Usually web applications go through a chain of server deployments before being finally being deployed to production environment. Some of these environments can be Developer box (Debug), QA Server, Staging/Pre-Production, Production (Release). While transitioning between these environments various settings of the web application residing in web.config file change, some of these settings ...

Firm provides unique service for clients wanting page one ranking in the search engines.

This letter appeared in the Indianapolis Star (which is owned by the same people who own the Arizona Republic) and was sent to a very popular Indiana Senator. This just goes to show everyone what pressure these Democrats are currently under, so continue to let them know how you feel about the healthcare bill. Bill Stough Shock to NBC This morning. An Indianapolis doctor's letter to Sen. Bayh about the Bill (Note: Dr. Stephen E. Fraser, MD practices as an anesthesiologist in Indianapolis, IN). Here is a letter I sent to Senator Bayh ... Feel free to copy it and send it around to all other representatives. -- Stephen Fraser Senator Bayh, As a practicing physician I have major concerns with the health care bill before Congress. I actually have read the bill and am shocked by the brazenness of the government's proposed involvement in the patient-physician relationship. The very idea that the government will dictate and ration patient care is dangerous and certainly not he ...

Podcast Date: June 13, 2007 The following is a written transcript of the June 13, 2007 discussion between Eric Enge, Brett Crosby, and Avinash Kaushik: Eric Enge: Hi, I am Eric Enge, the president of Stone Temple Consulting. You can see our website at www.stonetemple.com, I am here today with Brett Crosby and Avinash Kaushik from the Google Analytics team. You can see the Google Analytics website at www.google.com/analytics, and you can see Avinash's blog at www.kaushik.net/avinash. So how are you guys doing today? Avinash Kaushik: We are going great, thank you. Brett Crosby: Great. Thanks, Eric. Eric Enge: Okay, super. So one of the big things that has happened recently is you did this release of Google Analytics on May 8th that had a really dramatic change in the interface and many new features. How is that been received by the industry? Brett Crosby: It has been received very well. We have been very happy with the response so far and we are really proud o ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are o ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are o ...

If you are starting a new web site it\'s easy to drown in the sea of alternatives offered by web hosting providers . Is it better to go for a dedicated or a shared web server? Should you choose Windows- or Linux-based hosting? Which price range is the right one for you and what are the features you can\'t live without? Photo credit: TNNhost For a beginner , such questions and concerns can be very discouraging. Web hosting is a crucial choice for your web site, so you want to pick the best solution right from the start. Choosing a web hosting type that is too powerful for your needs can cost you unneeded money and resources, while a solution that can\'t keep pace with your traffic is a serious threat to the speed and reliability of your web site. Let\'s briefly explore the different types of web hosting you can choose: Dedicated : You exclusively reserve a physical web server where you host your web site and you have total control over it. CPU and RAM resources are o ...

Over the holidays I had a chance to talk to some of my old compadres from the XML team at Microsoft and we got to talking about the JSON as an alternative to XML. I concluded that there are a small number of key reasons that JSON is now more attractive than XML for kinds of data interchange that powers Web-based mashups and Web gadgets widgets. This is the first in a series of posts on what these key reasons are. The first "problem" that chosing JSON over XML as the output format for a Web service solves is that it works around security features built into modern browsers that prevent web pages from initiating certain classes of communication with web servers on domains other than the one hosting the page. This "problem" is accurately described in the XML.com article Fixing AJAX: XMLHttpRequest Considered Harmful which is excerpted below But the kind of AJAX examples that you don't see very often (are there any?) are ones that access third-party web services, such as tho ...