When web developers create a new site, or approach a site redesign, they seldom do so from the perspective of search engine optimisation (SEO). Instead, their goal is to inject a high level of aesthetic appeal. Flash videos and engaging images take precedence over a site architecture designed for easy search engine indexing and competitive organic ranking. Indeed, it is a rare developer who considers SEO a priority. The challenge is that the development process can cause enormous problems with regard to a website's ability to rank well. Because search engine optimisation is a core marketing strategy, these problems often have a severe impact on a site's profitability. With this in mind, here are 13 SEO techniques every web developer should integrate into a site's design: #1 - Streamline Your Code Many web developers create attractive sites, but the underlying code they use is staggeringly heavy. Search engine spiders enjoy efficient, light code. They can crawl it more quickly ...

Published: July 6, 2009 Peter is a Google's Product Manager for Image Search. Prior to Google Peter was at Ask.com working on Search Quality. Prior to Ask Peter worked as an engineer at Oracle where he enabled regular expression support in SQL and developed a migration solution to convert databases to Unicode, both equally challenging and rewarding projects. Peter also worked with Jonathan Gennick and came up with a nifty book on Oracle Regular Expressions . Interview Transcript Eric Enge: What are some of the basic on page things that you can do to optimize your image search results? Peter Linsley: There are a lot of best practices that we can touch upon, but I think I'd like to start off by describing the problem that image search engines in particular have. If you think about most web documents, they are to a certain extent structured data that we can crawl easily. The title and body of the page communicate a lot to the search engine. Think of a Wikipedi ...

Updated Web Marketing Association’ Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Fashion Web DesignSource: Read more Date: Thu, 02 Apr 2009 07:01:00 GMT Tags: Assessment Report, Association Internet, Award Competition, Best Practices, Decade, Fashion Design, Fashion Trends, Fashion Web, Gmt, Hosting [...] Related posts: Best Investment Web Site Trends Detailed in New Report from the Web Marketing Association (PRWeb via Yahoo! News) Updated Web Marketing Association’ Internet Standards Assessment Report includes historical... Best Professional Services Web Site Trends Detailed in New Report from the Web Marketing Association (PRWeb via Yahoo! News) Updated Web Marketing Association’ Internet Standards Assessment Report Includes Historical... Best B2B Website Trends Detailed in New Report from the Web Marketin ...

It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event to establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. April 5, 2010, New York, NY: You need to be a social media specialist. Today’s marketplace demands it. Content, regardless of medium or platform, is regularly created, curated, commented upon and shared by consumers. If you’re not strategizing to maximize the social component, you’re missing prime opportunities. Register for the IAB Social Media Marketplace to gain insights from Federated Media’s John Battelle, MediaLink’s Wenda Harris Millard, Del Monte’s Doug Chavez, Deep Focus’s Ian Schafe ...

It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event to establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. April 5, 2010, New York, NY: You need to be a social media specialist. Today’s marketplace demands it. Content, regardless of medium or platform, is regularly created, curated, commented upon and shared by consumers. If you’re not strategizing to maximize the social component, you’re missing prime opportunities. Register for the IAB Social Media Marketplace to gain insights from Federated Media’s John Battelle, MediaLink’s Wenda Harris Millard, Del Monte’s Doug Chavez, Deep Focus’s Ian Schafe ...

Published: March 14, 2010 Matt Cutts joined Google as a Software Engineer in January 2000. Before Google, he was working on his Ph.D. in computer graphics at the University of North Carolina at Chapel Hill. He has an M.S. from UNC-Chapel Hill, and B.S. degrees in both mathematics and computer science from the University of Kentucky. Matt wrote SafeSearch, which is Google's family filter. In addition to his experience at Google, Matt held a top-secret clearance while working for the Department of Defense, and he's also worked at a game engine company. He claims that Google is the most fun by far. Matt currently heads up the Webspam team for Google. Matt talks about webmaster-related issues on his blog . Interview Transcript Eric Enge: Let's talk a little bit about the concept of crawl budget. My understanding has been that Googlebot would come to do a website knowing how many pages is was going to take that day, and then it would leave once it was done with those p ...

It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. March 29, 2010, Portland, OR: The social media conference for marketers, Social Fresh is not about concept, but focused purely on case studies from the front lines. Learn what social media can really do for business bottom lines. One day, 35 speakers from companies like Intel, Ford, Comcast, Nike and many more. As well as keynote Peter Shankman. Register now and use coupon code mashable for 15% off. March 30, 2010, London, UK: The upcoming Hit Me! Social Media and Search event is designed for busi ...

It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. March 29, 2010, Portland, OR: The social media conference for marketers, Social Fresh is not about concept, but focused purely on case studies from the front lines. Learn what social media can really do for business bottom lines. One day, 35 speakers from companies like Intel, Ford, Comcast, Nike and many more. As well as keynote Peter Shankman. Register now and use coupon code mashable for 15% off. March 30, 2010, London, UK: The upcoming Hit Me! Social Media and Search event is designed for busi ...

Google in a very convenient manner tweeted about getting Facebook Fanpage updates on to its real time search results. The news doesn’t have exceeding implications for both Facebook and Google, or at least not as much as it would be for brands and publishers who run Facebook pages. ( Source:Digitalbeat ) This follows the recent spate of deals by Bing and Google earlier with Twitter , that of Bing’s deal with Facebook much (much) before that, and Yahoo’s recent deal making with Twitter, Facebook and Dailymotion. Of course enough has been said about how important it is for search engines to add real time results, and the past year has been filled with action on this front. No one of course has garnered any significant steps in doing it better than the other yet though. Google’s own deal is not a big one in terms of reach for it can only access Fan pages on not public updates like Bing can. The deal essentially happened in December but went live now. Wha ...

What is Link Popularity? or Link Popularity Building Services Link popularity is one of the most important factors in top search engine ranking. Search Engines give importance to the web site which have incoming or backward links from quality and theme based related web sites. Search engines consider these incoming links as VOTE for your web site which is given by others quality web sites to select your web site on top or as winner web site in search results. It does not mean the number of sites pointing to your site is your link popularity and the more links for your web site, the higher your ranking will be. Search Engine are very intellegent and they have very advanced ranking algorithms to find the relevancy of incoming links related to your web site. How does Link Popularity work ? Here's an example of how I believe link popularity works: Let's say that "Hotels Web Site" Web site has a link to "Web hosting web site". This probably won't help "Web hosting web site" link po ...

Web Slices are a cool new feature in Internet Explorer 8! With Web Slices, users can add little snippets of the web to the favorites bar and monitor their updates. Web Slices were introduced in a previous post here .  In this post, I want to walk you through creating a dynamic Web Slice in as little as 5 minutes!

What is a dynamic Web Slice?

Dynamic Web Slices use an Alternative Display Source (not to be confused with Alternative Update Source ). As the name suggests, the content displayed in the preview actually comes from a ?live? web page which the Web Slice points to.  They are an addition based on feedback from the Beta 1 release of Internet Explorer and facilitate styling and cookie handling for authentication. A key advantage is that the web page is rendered in the preview window without losing any styling elements or active content. Hosting active content was not possible with static slices (Web Slices not using alternative display source). Static slic ...

Cyber-democracy or cyber-hegemony? Exploring the political and economic structures of the Internet as an alternative source of information Library Trends ABSTRACT Although government regulation of the Internet has been decried as undercutting free speech, the control of Internet content through capitalist gateways--namely, profit-driven software companies--has gone largely uncriticized. The author argues that this discursive trend manufactures consent through a hegemonic force neglecting to confront the invasion of online advertising or marketing strategies directed at children. This study suggests that "inappropriate content" (that is, nudity, pornography, obscenities) constitutes a cultural currency through which concerns and responses to the Internet have been articulated within the mainstream. By examining the rhetorical and financial investments of the telecommunications business sector, the author contends that the rhetorical elements creating "cyber-safety" concerns within the ...

If web page marketing is to be successful it will require a combination of quality content and effective promotional expertise.

If web page marketing is to be successful it will require a combination of quality content and effective promotional expertise.

Differences between Web Site Projects (WSP) and Web Application Projects (WAP) are highlighted in blogs such as this one . Based on that, if you feel a WAP would be better for your particular needs than a WSP, but have already created a WSP, you may be asking yourself, “Can I convert my WSP into a WAP, without starting from scratch?”. This posting explains how to convert an existing Web Site Project to a Web Application Project in Visual Studio 2010. The most striking differences to a Web Site Project are that WAPs have a project file to include and exclude files, and compile to a single assembly. The guidelines below include several of the basic steps detailed in the Walkthrough: Converting a Web Site Project to a Web Application Project in Visual Studio . This is an excellent topic to review as it discusses some specific issues you may encounter which were discovered in previous versions of Visual Studio (VS). Please keep in mind while reading it that it is based on a WSP to W ...

Podcast Date: June 13, 2007 The following is a written transcript of the June 13, 2007 discussion between Eric Enge, Brett Crosby, and Avinash Kaushik: Eric Enge: Hi, I am Eric Enge, the president of Stone Temple Consulting. You can see our website at www.stonetemple.com, I am here today with Brett Crosby and Avinash Kaushik from the Google Analytics team. You can see the Google Analytics website at www.google.com/analytics, and you can see Avinash's blog at www.kaushik.net/avinash. So how are you guys doing today? Avinash Kaushik: We are going great, thank you. Brett Crosby: Great. Thanks, Eric. Eric Enge: Okay, super. So one of the big things that has happened recently is you did this release of Google Analytics on May 8th that had a really dramatic change in the interface and many new features. How is that been received by the industry? Brett Crosby: It has been received very well. We have been very happy with the response so far and we are really proud o ...

It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. February 22-24, 2010, New York, NY: From authoring, editing, and layout to distribution and consumption, new technologies are changing all aspects of publishing. TOC will help you navigate these changes and understand how to apply them to your business or organization for a more profitable future in publishing. You’ll also have the opportunity to participate in conversations that are shaping that future as often as they are describing it. The fourth annual O’Reilly TOC Conference is your opp ...

It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. February 22-24, 2010, New York, NY: From authoring, editing, and layout to distribution and consumption, new technologies are changing all aspects of publishing. TOC will help you navigate these changes and understand how to apply them to your business or organization for a more profitable future in publishing. You’ll also have the opportunity to participate in conversations that are shaping that future as often as they are describing it. The fourth annual O’Reilly TOC Conference is your opp ...

How many times today have you waited for a slow loading web page to appear? Did you wait patiently, or did you move on and try another site? Slow site performance could be costing your site a lot of search traffic. After clicking on your site’s link in a search result many visitors may just turn around and look elsewhere if a page is taking too long to appear. I know I do. Nobody likes a slow website, and now officially Google doesn’t. And by “now” , I mean a couple of months ago. Yes ironic I know, a slow response with this post. Google is constantly checking your site’s performance and all indications point to this being a ranking factor in future. This was reported a late last year by WebProNews, after an interview with the venerable Matt Cutts from the Goog. By their own admission Google is all about the ”user experience”, with their prime SEO mantra being; “make websites for users, not for the search engines”. And page ...

hat is the difference between web page and web site

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else’s. But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page. You’ve probably seen custom Fan Pages like those of Best Buy and Victoria’s Secret . When you land there, you start on what is essentially a mini website within Facebook, instead of the Page’s wall or feed. These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page. Anyone with a Fan Page can create one, but it takes a little effort. Here’s how. 1. Add the Static FBML App Th ...

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else’s. But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page. You’ve probably seen custom Fan Pages like those of Best Buy and Victoria’s Secret . When you land there, you start on what is essentially a mini website within Facebook, instead of the Page’s wall or feed. These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page. Anyone with a Fan Page can create one, but it takes a little effort. Here’s how. 1. Add the Static FBML App Th ...

Social Media has now become a de facto platform for launching new products and services. Social Media makes feedback for your products and services happen in a more lively manner. If you are quite active on Facebook or hob-nob with Twitter you must have stumbled upon Facebook pages and twitter profiles of various US based IT organisations and their employees a number of times… but I am sure you must not have seen much of an activity on these social media avenues from Indian IT Companies. We have already told you about the sorry state of twitter activity & usage trend of famous Indian journalists. Here are a few facts from a post on the Nasscom Blog which really don’t show good signs about the social media usage of IT groups in India. Most of the senior managers of these IT companies never use their fancy blackberries and email technology which they supposedly build for, to their full extent. They end up with reading printed emails most of the time ...