Do you want to secure a top ranking in search engine result pages(SERP)?
I think every one is going to answer - Yes. And a very common belief is that add lot of most searched keywords in the meta tags of your web pages and see your site skyrocketing. But it feels highly frustrating when this magic proves of no avail. Remember, meta tags alone don't do a magic in getting better placed in the search pages. These meta tags sure help you to describe your web pages to a search engine and gain a better place in its results. But at the same time they help search engine too to prevent indexing of improper web pages. Which may have good weight keywords in their meta tags but having no relationship with the contents of the page.
Meta tags are the blocks which contain information about the contents of your web page and they exist into the head area of your web page. They are basically meant to communicate with the search engine. Most of the Meta tags are visible to the search engine only and not the visitor on your web page. But, Title tag is one which is visible to the search engine and the visitor as well. Most importantly, it attracts the search engine and the visitor very aggressively. Most search engines consider this tag as the primary information about the site and also an human visitor sees this information as the first thing on top left corner of the browser. Moreover, when one bookmarks the site, the text in this tag appears in the bookmarks list.
In this article, I have tried to focus mainly on 'Title Meta Tag' that how a good Title Meta Tag can render a great help in optimization of a website.
What is the significance of Meta Title Tag
Amongst the three major Meta tags (Meta Title Tag, Meta Keywords Tag, Meta Description Tag) the Title Tag is one which is given the most weight by search engines' algorithms. In fact, this tag should be written so that it should give the idea about your site instantly. A perfect written Title tag can generate quick and appreciable traffic to your site. The text written in this tag appears as clickable text in the search engine result page (SERP) and if it is really meaningful and conveys most about the web page, more clickthroughs will be the result.
This small example explains the function of Meta Title tag better. Suppose I need to visit San Francisco and need a road map of the city and go to a book store to find the same. There are lot of books on tourism and travel with different titles but my attention will go to a title which says something like "Latest Road Map of San Francisco" rather than a title "All about San Francisco". May be the second book contains better information about the subject I am looking for. But the title of first one speaks exactly about what I need. This how a better title gains priority over the other because of the contents of its title. This is exactly what happens with search engine. It picks the most matching title with the query and places in its result page as clicka ...
If you examine the HTML coding of a web page, the Meta tags are HTML codes that are inserted o the header of a web page, between the "opening" and "closing" HEAD tags. Meta tags provide information about your Web page to search engine robots so that the search engine can better understand what your site is about. Meta tags provide this information in a format that the web crawlers/spiders that visit your site can understand.
Internal Optimization means on-page optimization that you should take into consideration while writing your internal web pages. This is one thing you have complete control over. Besides, it has a major effect on the ads relevancy and CTR. Meta Tags Meta Keywords: They have low impact, BUT - they DO have impact over the ads relevancy. You are advised not to leave this part of your page as blank. Always try to make it as easy as possible for the crawlers to understand your website. Create your web page with Meta keywords. If there is NO CONTENT on your webpage, the Adsense Media bot will pick-up the Meta Tags, and show ads according to that. Search on Google for pages that top the SERPs for the keyword you have in mind. These websites will give you a good idea about what to include in Meta Tags. Meta Description: Whatever you put in the description meta tag, it will appear as description right after the Title Text that links to your page in the SERPs (Search Engine Result Pages). This property of the description meta tag makes it quite important, as it has direct impact over the CTR of your link in the SERPs that leads to your website. It eventually decides how much traffic you will get from a search engine. Write description that attracts right kind of traffic from search engine pages. Title Text Search Engines give importance to the keywords that appear in the title tag of HTML Source code. Title has a good impact over relevancy of ads too. For higher payouts, choose the highest paying keyword of that category for the title text. However, this entirely depends upon your optimization strategy. If you are more concerned about competition and getting more traffic than payouts, choose a keyword with low competition keyword (competition you can handle) with relatively higher traffic. Though, I will advise you to get more traffic first, and become authority page of that keyword. Payouts will increase with the traffic. Tip: Title text generally appears in the SERPs as TITLE link to your page. In other words, you can say, this very line controls the CTR of your website link listed in SERPs. How you design your title is entirely your own decision. If you are optimizing it for more traffic, you will not want your title to read as it was written for Search Engine crawlers. The title has to be concise so much so that even 10 words are considered as too many. If you are optimizing it for more payouts - Go ahead! However, you can try to mix the high paying keywords with traffic attractor keywords too. Give Headings Its quite important to mark the main headline of your webpage with H1 tags and subheadings with H2 and H3 tags, and so on. This is because headings highlight and indicate the most important element of your web page - the actual content. It is important to use relevant keywords in headings and sub headings as these have good impact on rankings - especially when sorted by relevancy. This has an equal ...
Update: The page appears to have been removed. This may just be a feature that Facebook is testing. We'll update when we learn more.
Original Article : Facebook has launched a new feature for content discovery. If you go to facebook.com/pages/browser.php , you can "discover Facebook's popular pages".
Users can browse popular pages by categories like musicians, sports, celebrities, movies, TV shows, media, politicians, brands, and games. If you browse "all", however, the results appear to be more personalized, including things your friends like or things that you are somehow connected to.
Users can mouse over any of the images for the results, and like the corresponding pages.
The feature could go a long way in encouraging more likes for pages, and that could be crucial to Facebook as a search tool, considering other features the company has been testing.
Be careful when browsing the new page, because if you click on any of the results, you automatically "like" them.
The page also shows you which of your friends are most "similar to you". It displays how many mutual likes your top frinds have.
( Via InsideFacebook )
...
Financial services provider Charles Schwab has launched “SchwabMoneyWise,” a Facebook page aimed at helping younger people manage their money.
The SchwabMoneyWise Facebook page features weekly financial tips posted on the company’s educational website, schwabmoneywise.com and offered via @schwabmoneywise on Twitter.
In addition, the Facebook page will feature biweekly contests with $100 cash prizes for the most original and creative entries. New questions are posted every other Monday on schwabmoneywise.com and shared on Twitter and Facebook.
"People of all ages are spending more and more time on social networking sites, and sharing information online is here to stay," said Carrie Schwab-Pomerantz, president of Charles Schwab Foundation and a senior vice president of Charles Schwab & Co., Inc.
"We are excited to be on Facebook and to engage in a richer conversation with people just starting out. We want to hear their thoughts and point of view."
...
Published: July 6, 2009
Peter is a Google's Product Manager for Image Search. Prior to Google Peter was at Ask.com working on Search Quality. Prior to Ask Peter worked as an engineer at Oracle where he enabled regular expression support in SQL and developed a migration solution to convert databases to Unicode, both equally challenging and rewarding projects. Peter also worked with Jonathan Gennick and came up with a nifty book on Oracle Regular Expressions .
Interview Transcript
Eric Enge: What are some of the basic on page things that you can do to optimize your image search results?
Peter Linsley: There are a lot of best practices that we can touch upon, but I think I'd like to start off by describing the problem that image search engines in particular have. If you think about most web documents, they are to a certain extent structured data that we can crawl easily. The title and body of the page communicate a lot to the search engine. Think of a Wikipedia article titled "History of United States," which describes very accurately what you are about to read in the body of the page. The other thing that is key with web search is that they have things like backlinks and anchor text where you can get a read on what other people say about something in particular, in this case a Wikipedia page.
When it comes to images, those signals are not always available. The crawler will have to look through the HTML, and it will find an image source tag. That's pretty much all it knows about the image except for the alt text, which is something you can put into the image tag. The best thing to do with that is to describe what is in the image as efficiently as possible.
This has value in a lot of ways. I was on a local connection the other day, and as I was looking at a page for about 3 or 4 seconds as an image loaded up, and all I could see was the alt text. If you have images turned off or if you are visually impaired, or are using a text browser like the Lynx browser, the alt text is extremely valuable. In addition, if you hover your mouse over the image on most browsers, you can see the alt text.
We like it because users can see it and it brings them value. I think a good practice is to use the alt text to describe what you can see in the image, and you can use that same text elsewhere on the page. It could be the title of the image or part of a caption. Getting back to how a crawler looks through a page, we see this image tag and we can see the alt text, but of course it doesn't say everything about the image that it possibly can. In Flickr's case, people will highlight parts of the image, and say something about a particular part of the image, but none of this is structured, and it's not really machine readable.
We have to guess and also look at what text we believe can be attributed with that particular image on the HTML page. Another good, simple practice is making the title, description or caption of the image obv ...
When web developers create a new site, or approach a site redesign, they seldom do so from the perspective of search engine optimisation (SEO). Instead, their goal is to inject a high level of aesthetic appeal. Flash videos and engaging images take precedence over a site architecture designed for easy search engine indexing and competitive organic ranking. Indeed, it is a rare developer who considers SEO a priority.
The challenge is that the development process can cause enormous problems with regard to a website's ability to rank well. Because search engine optimisation is a core marketing strategy, these problems often have a severe impact on a site's profitability. With this in mind, here are 13 SEO techniques every web developer should integrate into a site's design:
#1 - Streamline Your Code
Many web developers create attractive sites, but the underlying code they use is staggeringly heavy. Search engine spiders enjoy efficient, light code. They can crawl it more quickly and index it more accurately. Not only does that lead to higher organic rankings for a site's target keywords, but it's also easier to maintain those rankings.
It's worth noting that clean code does not hamper a web developer's design creativity. It merely streamlines a page's structure. For example, an external CSS file can accomplish the same thing as a heavy HTML table, but it does so with far less code.
#2 - Choose One Main Keyword For Each Page
For optimal search engine optimisation, each page should be designed to focus upon one main keyword. The content, tags, and surrounding code on the page should be developed to emphasize that keyword. Two or three secondary keywords can be used to add thematic support, but the main keyword should be the priority.
#3 - Place Keywords In Title Tags
Organic search algorithms rely heavily on page titles to determine the thematic relevance of a page's topic to a searcher's query. If all pages within a site's architecture have similar title tags, that will have a negative influence on each page's respective ability to rank competitively. Each page should have a unique title that includes its primary keyword. Furthermore, that keyword should be placed as closely as possible at the beginning of the title.
#4 - Use "Friendly" URLs
A site's URL structure plays a key role in supporting - or hampering - the owner's SEO efforts. Web developers will often design a site with URLs that are unfriendly to search engine spiders. For example, pages might look like the following: domain.com/?page24&num=4197&fs=thur34&q=dr476
While spiders can crawl such URLs, their ability to index them properly is limited. What's more, the above URL does little to support the page's main keyword. If a page is focused on "running shoes," the following URL would be far more search engine "friendly": domain.com/running-shoes/. Search algorithms can identify keywords within an URL; they are used to further identify thematic relevance to se ...
Traditional marketing and communication techniques are becoming less and less valid on the Web.
Read full story...
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First of the title of this post may be a little misleading because META
tags are no secret. We all know that proper meta tags contribute to a sites search
engine position.
Not so secret #1
Good meta tags are reasonable meta tags.
Search engines are designed by human beings, and often times over worked, over stressed
human beings who are not going to work harder at any given task then they have to.
This is one of the reasons that search engines don't like too many keywords in their
meta tags. The developers don't want to write code that is going to parse 100 keywords,
they want it short and sweet so their algorithm doesn't have to work too hard.
Not so secret #2
So then what are meta tag guidelines? You can find this stuff everywhere five
to ten keyword sets, repeat the keywords in the description, make sure the most important
keyword or two are in the title. How simple is that?
A little more secret #3
Ok so we know all this stuff already so what are the juicy secrets? Well here it is;
Vary those meta tags. Don't stick to one hum drum meta tag pattern. Most SEO companies
will enter meta tags the same way for every page;
Title -> Keywords -> Description | Title -> Keywords -> Description
but different search engines give different relevance to meta tags and how they are
displayed in a page what if one page has.
Title -> Keywords -> Description
and another page has
Title -> Keywords -> DC-Keywords -> Description -> DC-Description
well then maybe one of those pages is going to rank extremely well in Google and the
other is going rank extremely well in Yahoo or Ask or Bing. And what if I have 5 keyword
sets in one of those pages and 15 in another well again some search engines will see
five as better then fifteen but others will see exactly the opposite.
There are lots of ways to create meta tags different variants for each search engine,
so to me the saying 'you can please some of the people all of the time and all of
the people some of the time but you can't please all of the people all of the time'
applies to search engines as well, sometimes you have to do different things for different
search engines and it doesn't take a genius to figure out that making pages that are
varied is good SEO sense. Look around the web and find a list of all the meta tags like
this one and use some, use sparingly but don't be afraid to experiment.
This weblog is sponsored by SpiderLoop SEO control
panel . ...
First of the title of this post may be a little misleading because META
tags are no secret. We all know that proper meta tags contribute to a sites search
engine position.
Not so secret #1
Good meta tags are reasonable meta tags.
Search engines are designed by human beings, and often times over worked, over stressed
human beings who are not going to work harder at any given task then they have to.
This is one of the reasons that search engines don't like too many keywords in their
meta tags. The developers don't want to write code that is going to parse 100 keywords,
they want it short and sweet so their algorithm doesn't have to work too hard.
Not so secret #2
So then what are meta tag guidelines? You can find this stuff everywhere five
to ten keyword sets, repeat the keywords in the description, make sure the most important
keyword or two are in the title. How simple is that?
A little more secret #3
Ok so we know all this stuff already so what are the juicy secrets? Well here it is;
Vary those meta tags. Don't stick to one hum drum meta tag pattern. Most SEO companies
will enter meta tags the same way for every page;
Title -> Keywords -> Description | Title -> Keywords -> Description
but different search engines give different relevance to meta tags and how they are
displayed in a page what if one page has.
Title -> Keywords -> Description
and another page has
Title -> Keywords -> DC-Keywords -> Description -> DC-Description
well then maybe one of those pages is going to rank extremely well in Google and the
other is going rank extremely well in Yahoo or Ask or Bing. And what if I have 5 keyword
sets in one of those pages and 15 in another well again some search engines will see
five as better then fifteen but others will see exactly the opposite.
There are lots of ways to create meta tags different variants for each search engine,
so to me the saying 'you can please some of the people all of the time and all of
the people some of the time but you can't please all of the people all of the time'
applies to search engines as well, sometimes you have to do different things for different
search engines and it doesn't take a genius to figure out that making pages that are
varied is good SEO sense. Look around the web and find a list of all the meta tags like
this one and use some, use sparingly but don't be afraid to experiment.
This weblog is sponsored by SpiderLoop SEO control
panel . ...
Browser makers Microsoft, Mozilla and Google believe it is possible to spend even more time on the Web. The next generation of browsers, including Internet Explorer 9, promises more social networking, better graphics and faster speeds, all designed to make you live more of your life online.
Five years ago, Tiffany Garcia spotted Matt Weber's profile on Match.com. It was the humor and honesty in Weber's profile that stood out from the others, she says.
Have you ever wondered why some web pages get higher search engine rankings than others? You can optimize your meta keywords and description tags to improve your page rangking.
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