This week we had the pleasure of interviewing both Ken Walker and Victoria Edwards of Linkshare. Victoria works at Linkshare as an SEO/Internet Marketing Specialist and Ken is the Web Producer and Dean of LinkShare University. How did both of you get started in the Internet Marketing industry? Ken: I bought a book on HTML 1.0 for $14 in 1995. With it I co-founded a website development company out of my apartment. We started partnering with several advertising agencies, becoming their outsourced web team. We started adding SEO and other marketing services and within a few years grew to become one of the premier Internet Marketing firms in the Tampa Bay area and serviced both top national and international companies. I came to LinkShare through a chain of acquisitions. Victoria: In 2006 I was hired by a custom fixture company to assist with their marketing efforts. Realizing they had a website, but no real valuable content or ease of navigation, I decided to take it upon myself and redesign the site. Not knowing how to redesign a site, I began doing research and stumbled across HubSpot, which had a great CMS which was easy for the non coder to work with. I redesigned the site and through HubSpot’s methodology, began learning SEO and social media. Realizing SEO and especially social media was my passion; I began researching it on my own after work hours. Knowing I needed to be in the industry in order to learn more and to succeed with what I loved to do, I found LinkShare, one of few companies in Tampa who had Internet Marketing as a position. What are the benefits of using an agency for Internet Marketing, versus doing it in-house? Ken: Agencies build teams with advanced skills and specific expertise. They can leverage these teams for clients who often do not have the resources to build them in-house. I’ve always believed companies should focus on their core competencies. Their marketing departments should be looking at crafting and maintaining the company brand and maximizing their customer’s positive experience with that brand. By leveraging the expertise of outside agencies to assist in strategy and implementation, they get the benefit of advanced industry experiences while still focusing on the customer. For example, when we work with companies in areas such as social media, we provide the strategy, guidance and expertise but we always involve the company in the implementation. Social media requires ongoing customer contact. I believe it’s important for companies to maintain ownership of that customer interaction. It’s the single most important thing any company can do. Victoria: Hiring an agency will be of great benefit because SEO and Social Media require a lot of time and effort. While agencies should not be the voice of the company they’re working for, they should be able to provide the appropriate key performance indicators and education. Being in the Internet Marketing indu ...

Having a website is not enough for reaching the global users without a SEO Company Delhi. And if you are not able to reach the global audience you cannot generate revenue because sell of your product will not go beyond a certain level. Obviously there are companies as well to compete with you and so you have to take and edge over them.SEO technique is a good way to increase traffic on the web page. Increased traffic means greater number of users which results in greater sell and greater business. SEO services refer to search engine optimization writing exposing the website to the world more dominantly. Thus website owners look for affordable SEO services to promote their websites.SEO services company India with various branches situated in all the major towns provide website promotion services through SEO writing. SEO is really a very effective tool to gain the desired results in online marketing. India is considered a haven for affordable SEO services. SEO experts in India are in large numbers. They are recruited by SEO services Company India and SEO Company Delhi. seo services company seo company delhi affordable seo ...

As a free open source option for beginners, advanced webmasters and SEO’s alike, Wordpress has become one of the most popular platforms in which to build a web property. Although Wordpress is rounding the corner towards version 3.0 there is still a lot of useful SEO tools that are not and will not be built-in to the blogging software. Once having installed the software to your web server one must hunt around the internet tirelessly for Plugins in order to satisfy their requirements for SEO. Metamend has decided to make this task easier for our valued web visitors by putting together a little wordpress seo bundle. This Wordpress SEO theme bundle could save the average person hours of time researching and obtaining the best tools for Wordpress. Wordpress in itself is naturally good for SEO in the way that it allows so much control over the website including on-page optimization and file naming. With a few additional plugins you can turn a wordpress site into an SEO dream. To learn more about Wordpress and to download our comprehensive Wordpress SEO Bundle click here . ...

I had the pleasure of meeting Topher Kohan in Las Vegas at Pubcon 2009. We didn’t get a chance to talk shop but I instinctively knew that Topher was the kinda guy whose brain I wanted to pick. He is the SEO Coordinator at CNN.com , a news site with astronomical amounts of both text and video content. If that doesn’t give someone serious SEO street cred then I don’t know what does. I finally got a chance to catch up with Topher and ask him a few questions about his profession and craft. How did you get started in SEO? When I was in school at the Art Institute of Atlanta, I took a class with a teacher named Aarron Walter (author of “Building Findable Websites”), and he really turned me on to the power of SEO and the skills that I could take from being a Web developer and apply to being a SEO. Are there certain aspects of SEO that interest you more than others? Organic SEO is what I love to do. I cut my teeth on and kind of made a regional name for myself by specializing in SEO for midlevel nonprofits. They have no budget to spend on search marketing, so I had to really do a kick-ass job at the organic side of it all so they could get the biggest return for the work I was doing for them. CNN.com recently did a major site redesign. What were some of the challenges you encountered with such a massive project. Also, did you work close with the designers and developers to make sure SEO best practices were considered and implemented? Let me start by saying that, yes, I was involved with this from the wireframe stages all the way through the launch of the final code. Our developers and designers really have a grasp on how important SEO can be because of the great work we did on the 2008 elections. So getting them to take the extra steps and do the extra work to add in the SEO things I needed was not that hard. Without that groundwork, though, it would have been really tough to convince them that it was worth the effort. That said, there were challenges to be overcome, like knowing that it is OK to lose a battle or two and not get 1,005 things I need as long as I got the really important stuff included. I could have dug my heels in and been a big a-hole about it, but the best plan was to really push for the must-haves and make sure the second-tier stuff was added to the post-launch sprint list. Things like the canonical tag or adding no index/no follow to the search results pages are important SEO items to include on the new site but it was not imperative to have for launch day. Once they understand that the things you are fighting for are really the things you need, from an SEO point of view, on launch day then there is a much better chance to get them included on the day the site goes live. Post-launch, it was all about showing the ROI on the work to make sure that the next time I need the developers or designers to help me out, there is management buy-in. That is there a ...

As search marketers, most SEO professionals are focused on the optimization aspects (both on page and off page) that will help a site achieve top rankings in the SERPs of the major search engines. The complexity of achieving top rankings increases by the day with the algorithms focusing more and more on factors that cannot [...] Related posts: Increasing The Scope Of Existing PPC Campaigns Effectively LinkedIn, But NoFollow Link Love Relationship Between Link Growth And Indexation Inbound Deep Links Benefit Page Rank Distribution Sitewide New Tool to Annualize Google Keyword Data How To Breathe Life Into A Lacklustre PPC Campaign Good Practices SEO With A Tinge Of Creativity SEO Tools: Using Xenu and Excel - Blindfolded SEO Audit Part 2 Blindfolded SEO Audit Part 1 SEO Followed By Website Optimization - Beat Your Competition

PPC or Pay Per Click campaigns are a sure fire way of attracting traffic to your website almost instantaneously without the rigors of an SEO campaign that is required to bring your site on top of the SERPs. The most important thing to be aware of when it comes to a PPC campaign is understanding [...] Related posts: Increasing The Scope Of Existing PPC Campaigns Effectively LinkedIn, But NoFollow Link Love Relationship Between Link Growth And Indexation Inbound Deep Links Benefit Page Rank Distribution Sitewide New Tool to Annualize Google Keyword Data How To Breathe Life Into A Lacklustre PPC Campaign Good Practices SEO With A Tinge Of Creativity SEO Tools: Using Xenu and Excel - Blindfolded SEO Audit Part 2 Blindfolded SEO Audit Part 1 SEO Followed By Website Optimization - Beat Your Competition

SEO consultants spend a lot of time looking at websites. Moreover, like web designers, SEOs definitely “see” websites very differently than the average web user. Some days, it feels a little like the Matrix, where instead of seeing the streaming code, you see the people, cars and buildings that the code signifies. After doing web [...] Related posts: Increasing The Scope Of Existing PPC Campaigns Effectively LinkedIn, But NoFollow Link Love Relationship Between Link Growth And Indexation Inbound Deep Links Benefit Page Rank Distribution Sitewide New Tool to Annualize Google Keyword Data How To Breathe Life Into A Lacklustre PPC Campaign Good Practices SEO With A Tinge Of Creativity SEO Tools: Using Xenu and Excel - Blindfolded SEO Audit Part 2 Blindfolded SEO Audit Part 1 SEO Followed By Website Optimization - Beat Your Competition

PRLog Mar 3 2010 5:06AM GMT

If you ever find yourself at the point where you just aren’t sure what basic SEO needs to be done for a website, consider using these two free SEO tools that will scan your website for ranking barriers and influencers. Within 10 minutes you can damn-near know everything your website needs to be fully optimized. SEO [...] Perform a Quick SEO Analysis Utilizing 2 Free SEO Tools is a post from: James Harrison's SEO Blog

I had the pleasure of meeting Topher Kohan in Las Vegas at Pubcon 2009. We didn’t get a chance to talk shop but I instinctively knew that Topher was the kinda guy whose brain I wanted to pick. He is the SEO Coordinator at CNN.com , a news site with astronomical amounts of both text and video content. If that doesn’t give someone serious SEO street cred then I don’t know what does. I finally got a chance to catch up with Topher and ask him a few questions about his profession and craft. How did you get started in SEO? When I was in school at the Art Institute of Atlanta, I took a class with a teacher named Aarron Walter (author of “Building Findable Websites”), and he really turned me on to the power of SEO and the skills that I could take from being a Web developer and apply to being a SEO. Are there certain aspects of SEO that interest you more than others? Organic SEO is what I love to do. I cut my teeth on and kind of made a regional name for myself by specializing in SEO for midlevel nonprofits. They have no budget to spend on search marketing, so I had to really do a kick-ass job at the organic side of it all so they could get the biggest return for the work I was doing for them. CNN.com recently did a major site redesign. What were some of the challenges you encountered with such a massive project. Also, did you work close with the designers and developers to make sure SEO best practices were considered and implemented? Let me start by saying that, yes, I was involved with this from the wireframe stages all the way through the launch of the final code. Our developers and designers really have a grasp on how important SEO can be because of the great work we did on the 2008 elections. So getting them to take the extra steps and do the extra work to add in the SEO things I needed was not that hard. Without that groundwork, though, it would have been really tough to convince them that it was worth the effort. That said, there were challenges to be overcome, like knowing that it is OK to lose a battle or two and not get 1,005 things I need as long as I got the really important stuff included. I could have dug my heels in and been a big a-hole about it, but the best plan was to really push for the must-haves and make sure the second-tier stuff was added to the post-launch sprint list. Things like the canonical tag or adding no index/no follow to the search results pages are important SEO items to include on the new site but it was not imperative to have for launch day. Once they understand that the things you are fighting for are really the things you need, from an SEO point of view, on launch day then there is a much better chance to get them included on the day the site goes live. Post-launch, it was all about showing the ROI on the work to make sure that the next time I need the developers or designers to help me out, there is management buy-in. That is there a good ...

During Part 1 of the Blindfolded SEO Audit, we started learning how to use Xenu and Excel to begin our SEO audit and focused on the foundational element, URLs. Now let’s move on to the most important signal a site’s pages can send to the search engines, the all powerful title tag. Like URL constructs, sites [...] Related posts: Increasing The Scope Of Existing PPC Campaigns Effectively LinkedIn, But NoFollow Link Love Relationship Between Link Growth And Indexation Inbound Deep Links Benefit Page Rank Distribution Sitewide New Tool to Annualize Google Keyword Data How To Breathe Life Into A Lacklustre PPC Campaign Good Practices SEO With A Tinge Of Creativity SEO Tools: Using Xenu and Excel - Blindfolded SEO Audit Part 2 Blindfolded SEO Audit Part 1 SEO Followed By Website Optimization - Beat Your Competition

Many a time, you would have come across sites (especially the large ones) where the deeper you dig into the site hierarchy, you can see the Pagerank toolbar grayed out or having a value 0. In general, the home page is the starting point for a website and it accrues the maximum Page rank. The entire [...] Related posts: Increasing The Scope Of Existing PPC Campaigns Effectively LinkedIn, But NoFollow Link Love Relationship Between Link Growth And Indexation Inbound Deep Links Benefit Page Rank Distribution Sitewide New Tool to Annualize Google Keyword Data How To Breathe Life Into A Lacklustre PPC Campaign Good Practices SEO With A Tinge Of Creativity SEO Tools: Using Xenu and Excel - Blindfolded SEO Audit Part 2 Blindfolded SEO Audit Part 1 SEO Followed By Website Optimization - Beat Your Competition

Do you use Google’s AdWord Keyword Tool for your keyword research? If not, you might be missing out. Like all keyword research tools, it may not be the end all be all, and it isn’t without its own little quirks, but it is still rich keyword data whether you use it on its own or [...] Related posts: Increasing The Scope Of Existing PPC Campaigns Effectively LinkedIn, But NoFollow Link Love Relationship Between Link Growth And Indexation Inbound Deep Links Benefit Page Rank Distribution Sitewide New Tool to Annualize Google Keyword Data How To Breathe Life Into A Lacklustre PPC Campaign Good Practices SEO With A Tinge Of Creativity SEO Tools: Using Xenu and Excel - Blindfolded SEO Audit Part 2 Blindfolded SEO Audit Part 1 SEO Followed By Website Optimization - Beat Your Competition

Search engine marketing is increasingly becoming popular with people from all walks of life and businesses of all hues adopting the web in a big way. The global recesssion has clearly thrust SEM into the spotlight as a great way to drive targeted traffic that is measurable and also making a huge difference to the [...] Related posts: Increasing The Scope Of Existing PPC Campaigns Effectively LinkedIn, But NoFollow Link Love Relationship Between Link Growth And Indexation Inbound Deep Links Benefit Page Rank Distribution Sitewide New Tool to Annualize Google Keyword Data How To Breathe Life Into A Lacklustre PPC Campaign Good Practices SEO With A Tinge Of Creativity SEO Tools: Using Xenu and Excel - Blindfolded SEO Audit Part 2 Blindfolded SEO Audit Part 1 SEO Followed By Website Optimization - Beat Your Competition

With every passing day, the number of websites and hence the number of web pages are growing at an explosive rate on the internet. This can cause a major headache to the search engines as they gear up to meet the challenge of crawling and subsequently indexing the new sites popping up everywhere in the [...] Related posts: Increasing The Scope Of Existing PPC Campaigns Effectively LinkedIn, But NoFollow Link Love Relationship Between Link Growth And Indexation Inbound Deep Links Benefit Page Rank Distribution Sitewide New Tool to Annualize Google Keyword Data How To Breathe Life Into A Lacklustre PPC Campaign Good Practices SEO With A Tinge Of Creativity SEO Tools: Using Xenu and Excel - Blindfolded SEO Audit Part 2 Blindfolded SEO Audit Part 1 SEO Followed By Website Optimization - Beat Your Competition

The complexity of Google Adwords is always on the rise and it takes time, skill and effort to achieve good results with PPC campaigns in terms of finding the sweet medium of increased conversions and reduced costs. If you have an existing PPC campaign and it is performing decently, you can still increase its scope [...] Related posts: Increasing The Scope Of Existing PPC Campaigns Effectively LinkedIn, But NoFollow Link Love Relationship Between Link Growth And Indexation Inbound Deep Links Benefit Page Rank Distribution Sitewide New Tool to Annualize Google Keyword Data How To Breathe Life Into A Lacklustre PPC Campaign Good Practices SEO With A Tinge Of Creativity SEO Tools: Using Xenu and Excel - Blindfolded SEO Audit Part 2 Blindfolded SEO Audit Part 1 SEO Followed By Website Optimization - Beat Your Competition

We all knew it was only a matter of time, but still secretly hoped that the honeymoon would last forever. It does appear that LinkedIn has started nofollowing public profile links…but with a strange twist. I’ve been so heads down in client audits that I didn’t discover this until, ironically, doing another audit for another client. [...] Related posts: Increasing The Scope Of Existing PPC Campaigns Effectively LinkedIn, But NoFollow Link Love Relationship Between Link Growth And Indexation Inbound Deep Links Benefit Page Rank Distribution Sitewide New Tool to Annualize Google Keyword Data How To Breathe Life Into A Lacklustre PPC Campaign Good Practices SEO With A Tinge Of Creativity SEO Tools: Using Xenu and Excel - Blindfolded SEO Audit Part 2 Blindfolded SEO Audit Part 1 SEO Followed By Website Optimization - Beat Your Competition

We'll do our best to answer these questions for those new to this term which deals with getting free traffic to your websites. If you can learn what SEO is and how to use it you can make a great living online. We will also briefly discuss three seo books and some reviews of these books. what does SEO stand | what is seo | seo book | free seo tools | what is search engin

[ In addition to blogging, I?m also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu ] Over the last few weeks I?ve been polling developers to see how many are using the new Search Engine Optimization (SEO) toolkit to increase traffic to their web-sites.  I?ve been surprised by how many people either have never heard of the tool, or have not yet had a chance to run it against their websites.  This blog post provides a quick summary about why anyone doing web-development should check it out.

Why use the free SEO Toolkit?

In a nutshell ? the free SEO Toolkit Analyzer helps you increase traffic and visitors to your site, and as a result can increase the revenue you directly or indirectly make through your web-site. The SEO Toolkit Analyzer increases traffic to your site by helping you assess and improve the search relevancy ranking of your site with search engines like Google, Bing, and Yahoo.  As your search relevancy ranking improves, and your site becomes more search engine optimized, you?ll find that your site receives more and more user traffic from search engine queries. 

Takes less than 5 minutes to download and run the SEO Analyzer

It takes less than 5 minutes to download and run the SEO Toolkit Analyzer against your web-site.  You simply point the tool at the top-level URL of your web-site, and then it will automatically crawl your site like a search engine would ? following each link, reviewing the HTML on each page, and generating a human friendly report of every SEO or content violation it finds on the site - along with suggestions on how to fix each of them:  

It works with any web-server

The SEO Toolkit works with any web-server. It works with IIS5, IIS6, IIS7 and IIS7.5 ? it will even work with Apache web-servers running on Linux.  Basically you can point the SEO Analyzer at any remote HTTP server and it will crawl the site and generate a SEO report.  You do not need to setup any software on the remote server ? instead the tool crawls and analyzes the site remotely just like a search engine would.  This means you can even run the site on your friends (or potential customers) sites and generate reports for them. The SEO Toolkit does require that you have the IIS7 Admin tool installed on your local dev/client machine in order to host the SEO Analysis admin UI tool.  The IIS7 admin tool is a built-in feature of Windows Vista, Windows 7, and Windows Server 2008.  The IIS7 admin UI only needs to be installed on your local dev machine though ? you do not need to have IIS7 installed on the server.  The SEO utility running inside it will work fine against your IIS5, IIS6 and other web servers.

How to download and install the SEO Toolkit

You can easily install the SEO Toolkit using the Microsoft Web Pl ...

Kolkata has enjoyed an international blogger's meet on August 8, 2009. It was a huge success no doubt since Kolkata has moved forward a great in the web world from the last few years. SEO Kolkata now is a name dueling well in the world market with their excellency and commitment. Their are few things that made the success in the name of SEO kolkata to utter. Find out the websites of the companies in SEO Kolkata. The websites are simple in the look and enough user friendly. This is the basic of the web designing in the market. To make a good website is to make it simple. The navigation links are easy to find out as well as the existing colors never irritate the viewers. Most of the websites uses two or maximum of three colors in the design that makes the websites soothing to look at. SEO experts of KOlkata are really concern about the aesthetic of the web designing. Another important reason of the growth of the SEO kolkata is the cost rate. It is better known as affordable SEO to the world. seo company seo services seo firm affordable seo india seo india seo services india seo expert search engine optimization company professional ...

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Read about the various Ethical SEO Techniques or the SEO HATS.

Creative SEO Ltd is a Search Engine Optimisation and Search Engine Marketing Agency based in Devon. Our reputation has grown over the last two years and we have become one of the UK’s leading authorities in Organic Search Engine Marketing. Are strategies are designed to increase our clients online sales and enquiries by improving website [...]

Creative SEO Ltd is a Search Engine Optimisation and Search Engine Marketing Agency based in Devon. Our reputation has grown over the last two years and we have become one of the UK’s leading authorities in Organic Search Engine Marketing. Are strategies are designed to increase our clients online sales and enquiries by improving website [...]

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