Search Engine Marketing
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SES San Jose Offers Conference Sessions for First Time Attendees

I've been attending SES San Jose every year since 2003. And each year a healthy proportion of attendees are attending their first search engine marketing conference ever.

This is healthy because it expands the number of marketers who "get it."

I can't tell you the number of times when prospective clients mistakenly assume that search engine marketing (SEM) isn't rocket science. Or they mistakenly believe that search engine optimization (SEO) is something their information technology (IT) department took care of years ago. Or they mistakenly think that a pay-per-click (PPC) advertising campaign takes 15 minutes to set up. Or they mistakenly hope that their public relations (PR) people have a good handle on social media marketing.

So, I'm delighted to see the large number of first time attendees at Search Engine Strategies conferences -- because after they've sat in on a dozen sessions over three days they come away knowing how much more there is to learn.

Hey, if it were easy, we'd all rank #1.

So, with SES San Jose 2009 coming up August 10-14, I thought I'd highlight some of the conference sessions that I'd recommend to first time attendees. I've been doing this for several years -- and even spoke along with Matt Bailey of SiteLogic in a few "First Timer's Guide to SES and SEM" sessions at some events.

But, most marketers like to plan ahead. So, look over the SES conference agenda and check out some of the sessions that address your needs and your organization's issues.

If you want some suggestions, here are sessions specially focused on search fundamentals for first time attendees:
• Introduction to Search Engine Marketing provides a clear and concise overview of the concepts involved in search engine marketing.
• Successful Site Architecture offers a fresh look at topics on how to successfully design a site for search engines, including JavaScript, robots.txt use, frames, secure area usage and much more.
• Turn Brain Science into Bucks: Incorporating Persuasive Messaging into Your Content Strategy showcases current online content campaigns and explains the best content strategies to help persuade buyers, build trust, and get great search engine listings using Twitter, white papers, optimized web pages and more.
• SEO Tools of the Trade: What's in YOUR Toolbox? describes the tools that will help accomplish tasks, including indexing, competitive analysis, site ranking, diagnosing and remedying problems and much more.
• Search Advertising 101 describes the basic principles and applications of paid placement.
• Keywords & Content: Search Marketing Foundations presents an overview of the important keywords customers are searching for and how to target the right terms in paid and organic search marketing.
• Discover the Power of Linking: Link Building Basics focuses on the role of link analysis in search engine site rankings and how to increase site traffic by building quality links.
• The Findability Formula: The Easy, Non-Technical Approach to SEM features search engine guru Heather Lutze taking a fresh look at how search engines find content and what steps to take to ensure a successful online marketing campaign.
• Extreme Makeover is a series of four sessions held throughout day three of the conference. Volunteers are taken from the audience, their websites are examined and feedback is provided. Sessions include:
Extreme Makeover: Live Site Clinic provides general feedback about improving websites and gaining more traffic from search engines.
Extreme Makeover: Live Twitter & Blogging Clinic provides general feedback about how to improve your website's use of Twitter and blogging.
Extreme Makeover: Live Landing Page Clinic provides feedback on how to improve landing pages.
Extreme Makeover Live! Why Am I Not Making Enough Sales? covers the most common reasons many sites have low conversion rates and gives tips on how to turn more site visitors into paying customers.

I think you can see from the suggestions above that there is more to SEM, SEO, PPC and social media than a handful of tricks that you can pick up by reading a blog post. Oh, and if the folks over in finance are still cutting travel budgets these days, ask them this rhetorical question: "If I don't learn how to improve our search engine marketing, search engine optimization, pay-per-click advertising, or social media marketing, then how will the company be able to pay your salaries next year?"

Okay, so maybe you don't want to actually say that to their faces. And you don't want to start calling finance the "department of sales prevention." They are just doing their job.

But you can show them the SES conference agenda and let them know that you've picked out sessions to attend that will provide your company with a return on its investment (ROI) in marketing. Finance folks love it when you talk about ROI. Your talking their language.

Or, ask them to watch the video below. Yes, yes, it makes the case for going to Search Engine Strategies. But it also demonstrates visually that SES San Jose, which is the largest search engine marketing expo on the West Coast, will be packed with more than 70 sessions, multiple keynotes, and Orion panels, over 150 exhibitors, networking events, and more.

Search Engine Strategies Conference & Expo

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Website marketing...
I am a freelance website designer by profession. Can i use the services of this forum to advertise my services ? My website designs are designed specifically for tourism market. Thanks - h2O ... [Posted by h2o_websit - Feb 17, 02:44]
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Article Marketing Tools

Search engine marketing (SEM) is a term that every business with a website needs to know about. This is because the large majority of internet users today utilize search engines to find the products, services and information about businesses that they need. With more than 90 percent of internet users relying on search engines, SEM should be a top priority for any business. You can save time trying to gather information from an SEM forum, read on to gain insight into the valuable SEM products that are available to your business.

One of the main things you will find out from reading SEM materials is that SEO is the primary technique for successfully marketing your website. It is one of the most important web marketing tools, as it enables your website to gain a higher ranking in search engine listings. This is crucial because the majority of internet users naturally gravitate towards websites that are in the beginning pages of search engine results.

A reputable SEM firm can provide SEO technologies that are effective in driving relevant traffic your site. Optimizing your site leads to a high sales conversion rate at a relatively low cost when compared to other SEM methods. Understanding how the combined use of the two types of search engine optimization can maximize the potential of your website is important. These two types include:

Organic Search Engine Marketing

Organic SEO is a search engine marketing method that uses algorithms to ensure that the major search engines place your website in higher priority in its list of results. Increasing the volume of traffic to your website through organic search engine techniques enables you to specifically reach your target market, attracting internet users that are already looking for content relevant to your business.

Organic SEO is relatively inexpensive when compared to almost all other marketing strategies, and the low investment it takes to optimize for your relevant search terms pays long term dividends. Establishing a strong internet presence for your business, organic SEO also helps reduce the cost of and prepare your site for Pay Per Click campaigns.

Organic search engine marketing produces excellent results over the long term, however it can take months to establish your sites relevancy with the search engines. This is why it is recommended to employ a strategy that also includes inorganic methods as well.

Inorganic or Paid Search Engine Marketing

Producing faster results than organic search engine marketing, inorganic or paid search engine marketing can also be used to generate traffic to your website. It helps by placing your site directly in front of your target audience in exchange for a fee. Paid search engine optimization can help to increase brand awareness and generate traffic to your site. It produces compounding benefits over time, as customers will increasingly visit your site directly.

Some of the most commonly used inorganic (SEO) methods include Pay Per Click (PPC) campaigns, banners, and paid advertisements on sites like Yahoo, MSN and Google. PPC technologies can be used to help businesses create instant traffic to their site, as well as enabling businesses to monitor results.

Combining Strategies

A combination strategy of organic and inorganic search engine marketing methods is the best route to maximizing the online reach of your business. A strategy utilizing both organic and inorganic search engine marketing techniques as well as a full range of SEM tools would emphasize:

• Directory Submission: Submitting your website to the available online directories.
• Article Submission: Submitting articles about your business and services to online article forums.
• Press Release Creation and Submission: Providing up to date information and content about your business that is readily available to online users.
• Keyword Research: Extensive analysis to identify the appropriate keywords to use in page titles, headers, subtitles, page copy and internal linking. The success of SEM services depends on determining which of the terms relevant to your business that people are most often searching for.
• Link Building: Link building is develops relevant, keyword rich inbound links to your site.
• Meta Tag Optimization: Meta tags provide information about a web page, and are employed to help search engines categorize information correctly.
• Site Architecture and Maintenance: Developing and strengthening the navigation structure of your site, including inter-page relationships, inner site linking and page linking, will ensure search engine spiders can pick up the content on your site. An seo consultant can index your pages, remove session Ids, and address other barriers to a search engine friendly site. These steps are vital to produce the most effective SEM services.
• Social Media Optimization: Social media optimization is a highly effective way of establishing a strong presence and interest in your site. It involves promoting your site through user generated content on sites such as YouTube, Twitter and Facebook. In addition, article sharing sites such as Digg allow you to share content that relates to your business and the interests of your target market. The growing number of online communities presents an enormous opportunity to network with your target audience through highly effective word of mouth advertising. Social media optimization is also highly beneficial for brand marketing.
• Blog Marketing: Promoting your blog stimulates interest in your website and drives interested repeat visitors to your site.

Businesses of all sizes can greatly benefit from consulting with an SEM expert. An experienced SEM company can help your organization successfully implement the latest in search engine marketing methods. In addition, a reputable SEM company can provide a completely custom approach based on your requirements and goals.

For More Information: Search Engine Marketing (SEM)

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Importance of SEO (Search Engine Optimization) in Web Marketing

In the world of business, a general belief is, "good sales need good marketing". Manufacturing anything greatly depends on need of the general people therefore before building anything it is required to study the market thoroughly. After manufacturing, distribution becomes very important and there comes the need of marketing.

Get More Popularity:

It is not possible to reach a wide variety of individuals if marketing of the product is done manually. Also it is not feasible to identify the needs of the market by surveying manually. A platform should be there through which one can publicize their product/services so that large number of people can view them at the same time. To achieve this, internet acted as the best media, which brought online/web marketing into existence.

Quick 5 Advantages of Web Marketing:

•           Easiest way of distributing the information.

•           Information can be broadcasted to a large variety of population.

•           Cost effective way to market the product.

•           It helps in gaining large profit.

•           One can market the products and the services through out the globe.

Then what is the Need of Search Engine Optimization (SEO) in Web Marketing??

Hard work always yields better results and Search Engine Optimization is not an exception from this concept. SEO is the most common buzz if someone is dealing with online marketing but due to lack of proper knowledge in this area people at times fail to implement the concept. SEO is a method to get higher positions in various search engines.  It is the pathway following which a website can gain a huge traffic at a very lower cost. Manual popularization of websites to a vast group is not possible, Search Engines are the means through which one can reach a large public and can popularize the website.

Check the Benefits of SEO:

•           70 – 80 percent of the total online visitors find products/services through search engines. Thus, SEO helps websites in gaining a huge traffic.

•           It is the cheapest source of online marketing.

•           SEO can help you earn more profit than other online commercial means.

One needs to advertise the product in order to capture viewer's attention and also to get new customer. Other online marketing means charge a large amount for advertisement of one's products/services and also they had less visibility in online market where as with SEO the case is totally different. It charges very affordable amount to the clients and very high visibility for online marketing.

Thumb Rule:

Well known search engines always rank the websites depending on the relevance of the topic according to the search criteria. So, efforts should be paid on optimizing the websites. If the websites will be optimized properly then it would be able to achieve top rankings. Curious to know what is the need to achieve top rankings??? If your website will be on the higher positions depending on the search criteria then you website will enjoy heavy traffic. However, if your website will have lower rankings then your website will receive a low traffic from the search engine users.

The easiest way to optimize the website is to hire a SEO expert from a professional SEO company who can work on the same matter. By sharing his expertise and by following different rules he will optimize the website in a proper and efficient way.

Thus, it is very important to use SEO for web marketing in order to extend the business globally and to design the websites according to the SEO web design to earn maximum benefit through the products and services.

About the Author

Author belongs from well known professional seo company ,Aditech SEO Services. Get more details on seo web design , dedicated seo expert and many more on the official website aditechseoservices.com.

Article Source: Content for Reprint

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SES Brings SEM, PPC and SEO Training Workshops to Atlanta

On May 5, 2009, Search Engine Strategies (SES) will hold four search engine marketing (SEM) training workshops at the Omni Hotel CNN Center in Atlanta, GA. The hands-on workshops cover a range of topics, including search engine optimization (SEO) and pay per click (PPC) advertising.

Have you ever wondered why the search engine marketing industry uses the three-letter acronym (TLA) so frequently? Were we trying to squeeze too much information into the 25-character limit for a Google AdWords headline or secretly preparing for Twitter's more generous 140-character limit?

Anyway, attendees can choose one workshop or participate in one workshop in the morning and another in the afternoon. The fee for two workshops is $1,345, and the fee for one workshop is $745. For complete workshop details and registration information, visit SEM Training Atlanta.

There are two morning workshops, which are being held from 8 a.m. to 12 p.m.

Using the conditions outlined by the popular search engines, Search Engine Optimization (SEO) Workshop demonstrates how to build a user-friendly, search-friendly and persuasive website that converts visitors into buyers. The instructor is Shari Thurow, founder and SEO director of Omni Marketing Interactive. Thurow is a pioneer in the area of search-engine friendly website design and has a 100% success rate for achieving top search engine rankings for her clients.

Link Building Tactics, Tools & Techniques demonstrates how to better understand and manage link building campaigns by providing information about proven, practical and creative link marketing campaigns. The instructor is Debra Mastaler, president of Alliance-Link. Mastaler is a speaker at industry events and a guest columnist for industry publications, who offers a common sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics.

Everyone can always use link building tips and Mastaler recently spoke to WebProNews Reporter Abby Prince at Small Business Marketing Unleashed in Texas. Mastaler explained that one should begin their link building campaign by establishing their credibility. She also discussed tools that she recommends using.

Small Business Marketing Unleashed: Debra Mastaler

There are two afternoon workshops, which are being held from 1 p.m. to 5 p.m.

Advanced Keyword Research explores the tools available for identifying, researching and zeroing in on the right keywords for an SEO or PPC campaign via theory and real world examples. The instructor is Ron Jones, an Internet marketing consultant, trainer and owner of Symetri Internet Marketing. Jones provides strategic consulting and Internet marketing solutions to a variety of companies.

Jones was interviewed recently by John Mulligan of SEO-PR about the case study Jones presented at SES San Jose and how to improve your quality score.

Symetri case study on improving quality score

Finally, How to Effectively Use Social Media for Search Marketing Campaigns reviews the entire realm of social media environments and how to use them effectively as part of a holistic marketing campaign. The instructor is Liana "Li" Evans, the director of Internet marketing at Key Relevance. Evans is well-versed in all avenues of search marketing, with a particular focus on natural search optimization, vertical search, social media and word-of-mouth marketing.

I interviewed Evans about her social media panel at SES Toronto 2008. In her session, she talked about winning social media strategies from companies such as Dell, Houlihan's, and Loblaw's. Loblaw's, for example, actively participated in social media conversations not only by creating a YouTube channel to promote its product, but by taking to heart user feedback gathered from that channel and changing their product to reflect the needs expressed by their consumers.

Li Evans on Social Media Success and BBQ Sauce

For complete SES training workshop details and registration information, visit http://www.searchenginestrategies.com/training/atlanta/

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