Google has put their search focus into real time results and while this would seem to be advantageous in most situations, it appears that in the case of Twitter and Search Engine Optimization for example, Bing has the advantage.
Bing handles real-time search results separately from normal search results and segregated these results into their own search page. Real-time search results seem to be the popular method, and by segregating results, it appears that Bing may have known something the rest of the Search Engine Optimization world did not.
In Bing, real-time search results are not displayed in the regular listings but if you are looking for information of this kind you can find it. So as a result, Twitter results are sectioned off in Bing.
As Twitter increasingly plays a more important role in search engine optimization, Google and Bing will increase its’ incorporation into search results.
Bing’s handling of these results currently seem to be the most beneficial from a search engine optimization standpoint.
Does this mean that Google is ineffective for search engine optimization uses? Absolutely not.
Here are some things to consider when setting up your Google presence.
Google local listing has become of increased importance in search engine optimization; for a small business trying to attract local customers, Google utilizes a local map with local results prior to the organic listings loading.
Businesses as a whole, seem to be overlooking ways to improve these listings from a search engine optimization standpoint.
Here is how to get started:
First and most obviously, fill out the necessary start up data requested by Google.
Google allows 200 words to describe your business. Please use as much or all of these words and include keywords and high detail.
Use your main keyword in the title. Aside from the obvious, it will make the rest of the text that I will illustrate below, flow and appear to fit better.
Resist the urge to load the description with nothing but keywords and unengaging text; This is your chance to benefit from organic traffic and use some marketing to your advantage; belive it or not, this is the best search engine optimization that you can do here.
Create a listing for each physical location, and use the local phone number whenever possible. This keeps everything organic, useful and multiplies your online presence to match your physical one.
Google provides for 5 category listings for your business. Make sure to use all five to your advantage.
Perhaps use one for each facet of your business? This will allow you a much larger search engine optimization footprint and hopefully reach more customers.
Create one insightful article a day with well-written content pertaining to your business.
Appropriate back-link and keyword usage will drive traffic, customers, and industry attention to your site.
This is especially effective search engine optimization technique for new business tr ...