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Q&A with: Thomas J. Steenburgh Published: August 16, 2010 Author: Sarah Jane Gilbert Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five toolkits were developed by marketing professors Thomas Steenburgh of HBS and Jill Avery (HBS DBA'07) of Simmons School of Management. We asked Steenburgh to explain how practitioners can use the toolkits in their businesses. Sarah Jane Gilbert: Can you describe the marketing analysis toolkits? What led you to develop the toolkits? Tom Steenburgh: The field of marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous analysis when making decisions. Increasing financial pressures demand that managers deliver ROI from their marketing investments; therefore, quantifying the effects of marketing decisions is imperative. At the same time, customer relationship management (CRM) software and emerging Web 2.0 applications are providing managers with reams of data about their customers. The marketing analysis toolkits are a suite of analytical tools that managers can use to inform decision-making in marketing. Each toolkit includes a technical note that outlines the analysis technique, provides examples of how it is used in marketing, and shows mathematical formulas used in the technique. Also included in each toolkit is a spreadsheet supplement that contains sample problems; interactive graphs and tables that illuminate the concept visually; and a prebuilt Excel model that guides users in conducting quantitative analysis. The toolkits are designed to be self-study tools that students can complete on their own outside the classroom or that managers can use on the job. They are particularly useful for managers who lack a strong math foundation and/or who have not had experience with quantitative modeling. Q: How are they incorporated into the curriculum? Can they be used outside the classroom? A: The marketing analysis toolkits were designed to provide a quantitative foundation for analyzing marketing decisions and an analytical structure and process for completing a marketing plan project. They can be used in undergraduate and MBA courses to enhance students' comprehension and usage of quantitative concepts in marketing. Professors have used the toolkits to introduce analytical concepts that appear in HBS cases and to provide supplemental support for students as they run quantitative analyses to support their case preparation. For example, the "Customer Lifetime Value Analysis" toolkit complements the "HubSpot: Inbound Marketing and Web 2.0" case, which introduces the concept of calc ...

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Mashable’s Guide to Upcoming Events in Social Media

It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event to establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. April 5, 2010, New York, NY: You need to be a social media specialist. Today’s marketplace demands it. Content, regardless of medium or platform, is regularly created, curated, commented upon and shared by consumers. If you’re not strategizing to maximize the social component, you’re missing prime opportunities. Register for the IAB Social Media Marketplace to gain insights from Federated Media’s John Battelle, MediaLink’s Wenda Harris Millard, Del Monte’s Doug Chavez, Deep Focus’s Ian Schafer, GE’s Andrew Markowitz and more. Use code mashable to save $100. April 7, 2010, Cincinnati, OH: BlogWell: How Big Brands Use Social Media features eight great case studies on the best social media programs at large corporations. AT&T, Dell, Duke Energy, General Mills, Hilton, Procter & Gamble, Rogers Communications and Tyson Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks and make your social media program phenomenal. From GasPedal and the Social Media Business Council. Get $39 off registration by using the code ILoveMashable. April 7, 2010, New York, NY: Attend the Social Media Advertising Consortium’s April NYC Salon . Join SMAC members for a lively discussion on how brands are organized around social media. A panel of agencies and top brands including IBM and PepsiCo will share insights, best practices, campaign successes and discuss what’s next in measurement and research. Discussion followed by networking, wine and light hors d’oeuvres. The cost is free for SMAC members and $45 for non-members. Mention Mashable when registering to save 10%. Space is limited so register early. April 7-8, 2010, New York, NY: Strengthen your business with mobile marketing, apps, video and content at Think Mobile, a conference focused on mobile strategy, marketing and mobile apps. Learn how to get your brand in front of the right customers, handle mobile content and make money in mobile. The full day dedicated to mobile apps will cover building an app team, designing user interfaces, marketing your app and targeting development for specific platforms. Speakers represent AdMob, Pandora, Nielsen, Bravo, PCMag.com and more. Register with promo code TMMASH and save 20%! April 7-9, 2010 Sydney, Australia: ConnectNow is a three day event focusing on the intersection of social media, emerging technologies and enterprise. A conference takes place on the first two days, where you’ll learn from ...

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Mashable’s Guide to Upcoming Events in Social Media

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Sony Admits It Will Never Outspend Microsoft on Marketing

Sony's got a £2m marketing campaign lined up for the UK , but it's admitted rival Microsoft will always have greater spending power in the console wars.

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Realcom U.S. Selects Seattle Marketing and Creative Agency Mixtur as Agency of Record

Mixtur will support corporate and product positioning and messaging, branding, PR, social media, collateral development, go-to-market planning and execution, and lead generation programs for Realcom U.S. and the AskMe product.

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A Few Pointers for Effective Mobile Marketing

There's no question that mobile is getting bigger, and is becoming an increasingly important channel for businesses to reach customers. We had a conversation with Tim Nguyen, a sales manager for mobile marketing firm Trumpia , which has worked with plenty of small and large businesses in assisting them with utilizing mobile marketing to drive traffic and revenue. "One of the most unique mobile marketing campaigns we have been a part of [is] definitely our recent work with Sony Pictures' new movie, Takers," says Nguyen. "This was unique in that we were not only working with one of the biggest companies in America, but we also had T.I., a very influential cast member and musician heavily promoting the campaign." As the company said in a blog post about it, Takers had thousands of people text in their mobile keyword in les than a week, to enter a giveaway for tickets to a private screening of the film. Trumpia called this "a testament to how quickly and effective mobile keywords can be when marketed correctly." The campaign manager called it a huge success, saying, "After a quick export and some segmentation we were able to see where people were visiting New Orleans from. Using users area code we were able to see what state they originated from, giving us a much deeper analytic view for our client." That is certainly an added benefit to this kind of mobile marketing. "Mobile Marketing much like any type of marketing will be ineffective if you are not providing substance or something of interest to your targeted market," Nguyen tells us. "Therefore, really to be effective you have to be cautious with what you're texting to individuals and make sure the message is relevant and carefully thought out." We asked him about the differences in effective strategies between small businesses and large ones. After all, small businesses don't always have the resources the big boys do. "Really no difference between the two because large or small they are trying to accomplish the same thing which is to bring in more revenue," says Nguyen. "This can easily be done assuming your marketing campaign is strong enough that it drives individuals to act upon your offer." As far as advice for the small business with a tight budget, Nguyen says, "Don't hesitate to go mobile! Often times mobile marketing will be much cheaper than print ads, paid advertisements, mailers, etc, so one you will be saving money by going mobile." "Two, text messages are delivered in real time and go directly to cell phones, which almost everyone in the United States has," he adds. "Therefore text messages will be read immediately and delivered straight to the source to increase conversion and the effectiveness of your ...

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NBA inks broad marketing deal with BBVA Group

The National Basketball Association said Monday that it will promote Spanish banking giant BBVA Group as the league's official bank under a multiyear marketing deal.

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Mashable’s Weekly Calendar of Social Media Events

It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. March 29, 2010, Portland, OR: The social media conference for marketers, Social Fresh is not about concept, but focused purely on case studies from the front lines. Learn what social media can really do for business bottom lines. One day, 35 speakers from companies like Intel, Ford, Comcast, Nike and many more. As well as keynote Peter Shankman. Register now and use coupon code mashable for 15% off. March 30, 2010, London, UK: The upcoming Hit Me! Social Media and Search event is designed for business owners and entrepreneurs who want to find out the latest practical business advice and information about Social Media and Search. Freshbusinessthinking.com has partnered with Microsoft to deliver this power-packed one day event featuring experts and leading practitioners from the world of social media and search. Stats published by Nielsen show that social media usage has increased by 82% in the last year. The challenge for organisations of all sizes is how to use social media to drive business. Over 1500 delegates have attended our one-day events and the average rating is 8.5 out of 10 – the next one is shaping up to be the best ever with a host of experts on hand to give you the information and advice you need to grow your business online. Mashable readers: get a discount entering promotional code MASHABLE. March 30-April 1, 2010, San Jose, CA: Become Location Enabled at Where 2.0. Now in its sixth year, Where 2.0 is one of the world’s foremost events dedicated to exploring the emerging technologies in the geospatial industry. At Where 2.0, we expose the tools pushing the boundaries of the location frontier. Join us and meet the people behind the mashups, the people behind the platforms, and the people looking ahead to the future of geospatial. Find out what’s viable now, what’s lurking just below the radar and how to gain a competitive edge. Register now and save 15% at en.oreilly.com/where2010 . Use code whr10mash. April 5, 2010, New York, NY: You need to be a social media specialist. Today’s marketplace demands it. Content, regardless of medium or platform, is regularly created, curated, commented upon and shared by consumers. If you’re not strategizing to maximize the social component, you’re missing prime opportunities. Register for the IAB Social Media Marketplace to gain insights from Federated Media’s John Battelle, MediaLink’s Wenda Harris Millard, Del Monte’s Doug Chavez, Deep Focus’s Ian Schafer, GE’s And ...

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asp net marketing tools asp net marketing tools Search Produced 25 Matching Articles Twitter Facebook Halo: Reach's marketing budget to eclipse Halo 3's Could Reach beat Call of Duty? Twitter Facebook Marketing Firm Offers affordable Online Marketing Solutions I-Newswire Sep 11 2010 6:04PM GMT Twitter Facebook Marketing Data Roundup: U.S. firms to spend $840M on digital marketing info Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. U.S. Marketers Will... Twitter Facebook Breakthrough Network Marketing Tools Released New Marketing System offers all the tools Marketers are already paying for, for free. (PRWeb September 04, 2010) Read the full story at http://www.prweb.com/releases/2010/09/prweb2961304.htm Twitter Facebook Getting A Lot Of Complete Colour Colour Flyers For Advertising And Marketing Well just before you insert photos into your flyer printing design, you might desire to know very first how exactly to prepare photographs for entire coloration full colour flyers correctly. Let me give you the easy and a good number essential measures which you ought to know. Just read the list below and you should know what you must do. Twitter Facebook Mashable’s Weekly Guide to Upcoming Social Media Events It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event to establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. Mashable Media Summit June 8, 2010, New York, NY: Mashable is hosting its first annual Mashable Media Summit 2010 , which is focused on the impact of social media on the news industry, big brands and advertisers. It’ll be unlike any other conference you’ve attended. We’ve eliminated panels, packing the day full with exciting announcements, incredible presentations, powerful interviews and a great deal of surprises. Grab your conference pass now before the event is sold out! Upcoming Social Media Events May 3, 2010, Boston, MA: Social Media & Community 2.0 Strategies is the FIRST social media event that focuses on real-life business impact. Not just for entertainment value, hype or buzz, but real-world examples of driving revenue, cutting costs and energizing conversations around your brand. What can you expect from this event that you won’t find anywhere else? Targeted advice for business managers including Market Researchers, Innovators, Brand Managers, Customer Experience Strategists and Marketing Enthusiasts seeking practical, real-life business examples they can translate into their own organization to monetize this powerful medium. Save 15% when using code SOCIAL10MASH at iirusa.com/socialmedia . May 3-4, 2010, Tampa, FL: Search & Social has announced the second annual Search Marketing Conference filled with distinguished speakers, hyper-networking opportunities and a valuable educational forum. The 2010 Search and Social Spring Summit will be held at the Doubletree Guest Suites in an air-conditioned outdoor complex with a waterfront view. This two-day conference is a premier forum that will bring a search marketing community who make up of traditional marketers looking to expand to internet marketing, employees sent by companies for further training on search marketing tactics and experienced search marketing professionals. For 15% off ticket price, use code: mashable. May 4-5, 2010, Boston, MA: Drive sales and make social media work for you at MarketingProfs B2B Forum ! You’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix – from integration and engagement to measurement. Get 1-on-1 access to the best and brightest B2B marketing stars who will share best practices and FREE advice! Plus, our loyal attendees say our events are ridiculously fun, interactive and the kicker is – we have the best Freebies in the biz (no keychains here…FREE industry research reports & memberships—stuff to help you really d ... Twitter Facebook Mashable’s Weekly Guide to Upcoming Social Media Events It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event to establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event Marketplace. Mashable Media Summit June 8, 2010, New York, NY: Mashable is hosting its first annual Mashable Media Summit 2010 , which is focused on the impact of social media on the news industry, big brands and advertisers. It’ll be unlike any other conference you’ve attended. We’ve eliminated panels, packing the day full with exciting announcements, incredible presentations, powerful interviews and a great deal of surprises. Grab your conference pass now before the event is sold out! Upcoming Social Media Events May 3, 2010, Boston, MA: Social Media & Community 2.0 Strategies is the FIRST social media event that focuses on real-life business impact. Not just for entertainment value, hype or buzz, but real-world examples of driving revenue, cutting costs and energizing conversations around your brand. What can you expect from this event that you won’t find anywhere else? Targeted advice for business managers including Market Researchers, Innovators, Brand Managers, Customer Experience Strategists and Marketing Enthusiasts seeking practical, real-life business examples they can translate into their own organization to monetize this powerful medium. Save 15% when using code SOCIAL10MASH at iirusa.com/socialmedia . May 3-4, 2010, Tampa, FL: Search & Social has announced the second annual Search Marketing Conference filled with distinguished speakers, hyper-networking opportunities and a valuable educational forum. The 2010 Search and Social Spring Summit will be held at the Doubletree Guest Suites in an air-conditioned outdoor complex with a waterfront view. This two-day conference is a premier forum that will bring a search marketing community who make up of traditional marketers looking to expand to internet marketing, employees sent by companies for further training on search marketing tactics and experienced search marketing professionals. For 15% off ticket price, use code: mashable. May 4-5, 2010, Boston, MA: Drive sales and make social media work for you at MarketingProfs B2B Forum ! You’ll learn the ins-and-outs of social media as part of your overall B2B marketing mix – from integration and engagement to measurement. Get 1-on-1 access to the best and brightest B2B marketing stars who will share best practices and FREE advice! Plus, our loyal attendees say our events are ridiculously fun, interactive and the kicker is – we have the best Freebies in the biz (no keychains here…FREE industry research reports & memberships—stuff to help you really d ... Twitter Facebook About Technical Debates (and ASP.NET Web Forms and ASP.NET MVC debates in particular) [In addition to blogging, I am also now using Twitter for quick updates and to share links. Follow me at: twitter.com/scottgu ] Technical debates are discussed endlessly within the blog-o-sphere/twitter-verse, and they range across every developer community. Each language, framework, tool, and platform inevitably has at least a few going on at any particular point in time. Below are a few observations I?ve made over the years about technical debates in general, as well as some comments about some of the recent discussions I?ve seen recently about the topic of ASP.NET Web Forms and ASP.NET MVC in particular. General Observations About Technical Debates Below are a few general observations independent of any specific technical debate: a) Developers love to passionately debate and compare languages, frameworks, APIs, and tools. This is true in every programming community (.NET, Java, PHP, C++, Ruby, Python, etc). I think you can view these types of religious technical debates in two ways: They are sometimes annoying and often a waste of time. They are often a sign of a healthy and active community (since passion means people care deeply on both sides of a debate, and is far better than apathy). Personally I think both points are true. b) There is never only ?one right way? to develop something. As an opening interview question I sometimes ask people to sort an array of numbers in the most efficient way they can. Most people don?t do well with it. This is usually not because they don?t know sort algorithms, but rather because they never think to ask the scenarios and requirements behind it ? which is critical to understanding the most efficient way to do it. How big is the sequence of numbers? How random is the typical number sequence (is it sometimes already mostly sorted, how big is the spread of numbers, are the numbers all unique, do duplicates cluster together)? How parallel is the computer architecture? Can you allocate memory as part of the sort or must it be constant? Etc. These are important questions to ask because the most efficient and optimal way to sort an array of numbers depends on understanding the answers. Whenever people assert that there is only ?one right way? to a programming problem they are almost always assuming a fixed set of requirements/scenarios/inputs ? which is rarely optimal for every scenario or every developer. And to state the obvious - most problems in programming are far more complex than sorting an array of numbers. c) Great developers using bad tools/frameworks can make great apps. Bad developers using great tools/frameworks can make bad apps. Be very careful about making broad assumptions (good or bad) about the quality of the app you are building based on the tools/frameworks used. d) Developers (good and bad) can grow stronger by stretching themselves and lear ... Twitter Facebook Breakthrough Affiliate Marketing Tools Released As every Affiliate knows, the key to their success is growing and monetizing their list. How to do this is one of the biggest challenges that Affiliates face. A new Affiliate Marketing Tool was... (PRWeb September 07, 2010) Read the full story at http://www.prweb.com/releases/2010/09/prweb4460244.htm Twitter Facebook Visual Studio 2010 Beta 2 - Web Tools Overview Visual Studio 2010 Beta 2 has officially shipped! If you haven’t already, download a copy from here . What New with Visual Studio If you are new to Visual Studio 2010 please check out all our previous blogs to get a understanding of all the changes we made for Beta 1 including this intro blog on beta 1: http://blogs.msdn.com/webdevtools/archive/2009/05/20/visual-studio-10-and-asp-net-4-0-beta1.aspx What’s New with Beta 2 With this release the Web Tools team has introduced a number of great improvements. A number of these improvements are listed below. New Template Using the default ASP.NET web site template, projects now come with a pre-configured site. This template configures your site to use master and content pages. In addition, it has styles pre-defined and controls for login, register and changing your password. If you do not want to use this template but would rather start from a empty state you can still use the “Empty Web Site” template. This creates a completely empty project that you will need to add a default web form to. Silverlight 3 Tooling Support IMPORTANT NOTE: If you already have Silverlight 3 SDK RTM version (not the GDR) installed on your box you will need to first uninstall it before running Visual Studio 2010 beta 2 setup. This is irrespective of the SDK language version and platform. The SDK GDR does not install on top of the RTM version of the SDK. This problem should be remedied by RTM. If you proceed with install in this state you will get an error at the end of install stating that the SDK failed to install. This error does not affect your setup of beta 2 for Visual Studio but you will still need uninstall to SDK RTM and re-install the SDK GDR if you wish to get the latest version of the SDK. Note that you can install the SL3 GDR SDK directly from here: http://www.microsoft.com/downloads/details.aspx?displaylang=en&FamilyID=1ea49236-0de7-41b1-81c8-a126ff39975b . While Dev10 tooling for Beta 1 has Silverlight 2 features that worked with Silverlight 3, Beta 2 now re-introduces all the Silverlight 3 features directly into Visual Studio. Changes include: Support for configuring Out of browser (see screenshot below). Support for Transparent Platform Extensions. Page.xaml renamed to MainPage.xaml. Removal of support for Silverlight 2. Parameterization of Web Packages VS will automatically parameterize the connection strings defined in the web.config and the destination virtual application name. The users can specify customized parameters in parameters.xml file in the project directory as well, to parameterize configurations, such as WCF service’s end point etc. Import from web.config file for DB deployment ... Twitter Facebook Know How Internet Marketing Will Change Your Financial Status The internet is revolutionizing the landscape of the modern business enterprise! The global market has become so small that you can literally surf the market inside the internet. Internet marketing and affiliate marketing is now the trend in modern business. This marketing is the fastest and easiest way to earn profit these days. During these time of recession, engaging in internet marketing is truly the wisest decision of investing a little of your time, money, and effort to earn buckets of bucks in the comfort of your home. It requires low ... Post from: internetproductreviews.info - Visit this site for more Internet Marketing and Article Marketing Tips Know How Internet Marketing Will Change Your Financial Status Twitter Facebook Efurd named VP of Marketing at Foster Marketing Oil Online Sep 10 2010 3:56AM GMT Twitter Facebook Internet Marketing Firm TWIF Marketing Announces Partnership TWIF Marketing is pleased to announce they have partnered with the Lincoln Agency. The Durham, NC premier booking agency has announced that they will be partnering with TWIF Marketing for the web... (PRWeb September 07, 2010) Read the full story at http://www.prweb.com/releases/SEO/Charleston-SC/prweb4468224.htm Twitter Facebook ASP.NET MVC Enables you to build Model View Controller (MVC) applications by using the ASP.NET framework. ASP.NET MVC is an alternative, not a replacement, for ASP.NET Web Forms that offers the following benefits and features: - Separation of concerns and application tasks (input logic, business logic, and UI logic) - Testability (support for Test-Driven Development) - Fine-grained control over HTML and JavaScript - Intuitive URLs through a URL-mapping component - Extensible and pluggable: the components of the ASP.NET MVC framework are designed so that they can be replaced or customized - Support for existing ASP.NET features (forms authentication, Windows authentication, URL authorization, membership and roles, output and data caching, session and profile state management, health monitoring, the configuration system, and the provider architecture) Categories: ASP.NET MVC more about ASP.NET MVC Twitter Facebook ASP.NET MVC Enables you to build Model View Controller (MVC) applications by using the ASP.NET framework. ASP.NET MVC is an alternative, not a replacement, for ASP.NET Web Forms that offers the following benefits and features: - Separation of concerns and application tasks (input logic, business logic, and UI logic) - Testability (support for Test-Driven Development) - Fine-grained control over HTML and JavaScript - Intuitive URLs through a URL-mapping component - Extensible and pluggable: the components of the ASP.NET MVC framework are designed so that they can be replaced or customized - Support for existing ASP.NET features (forms authentication, Windows authentication, URL authorization, membership and roles, output and data caching, session and profile state management, health monitoring, the configuration system, and the provider architecture) Categories: ASP.NET MVC more about ASP.NET MVC Twitter Facebook Atlas preview website One of my roles in the Web Platform & Tools team is managing our ASP.NET websites, including www.asp.net , beta.asp.net (running ASP.NET 2.0 since April!) and the ASP.NET Forums. We’re about 15 minutes away from going live with our new Atlas.asp.net preview website which will show the world what we’ve been doing with Atlas since Scott blogged it in June. Since then, the developers have been working at an amazing pace to get the preview together and ready for the PDC and I think we’re going to surprise people with what we have to date. The site will include all of the Atlas content for PDC, including H ands-on labs, live quickstarts demoing Atlas features, documentation, and VSIs for creating your own Atlas apps with Visual Studio 2005! In the coming days, we’ll have even more – an Atlas Wiki, that demonstrates many of the great features we’ve built in. There are also three new Atlas forums for questions, feedback and bug reports. This is a technology preview - not even a beta, so we're relying on your feedback to help us improve Atlas even more in the coming months. Everything goes live at 8:00am PDT. Check it out and let us know what you think! ... Twitter Facebook Atlas preview website One of my roles in the Web Platform & Tools team is managing our ASP.NET websites, including www.asp.net , beta.asp.net (running ASP.NET 2.0 since April!) and the ASP.NET Forums. We’re about 15 minutes away from going live with our new Atlas.asp.net preview website which will show the world what we’ve been doing with Atlas since Scott blogged it in June. Since then, the developers have been working at an amazing pace to get the preview together and ready for the PDC and I think we’re going to surprise people with what we have to date. The site will include all of the Atlas content for PDC, including H ands-on labs, live quickstarts demoing Atlas features, documentation, and VSIs for creating your own Atlas apps with Visual Studio 2005! In the coming days, we’ll have even more – an Atlas Wiki, that demonstrates many of the great features we’ve built in. There are also three new Atlas forums for questions, feedback and bug reports. This is a technology preview - not even a beta, so we're relying on your feedback to help us improve Atlas even more in the coming months. Everything goes live at 8:00am PDT. Check it out and let us know what you think! ... Twitter Facebook HBS Introduces Marketing Analysis Tools for Managers
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