Well its not even a month to the launch of the much talked about Google buzz and there is a search engine created for searching Google buzz updates!  Its called Buzzzy and what’s even more surprising is that its not by Google but by someone else . This is what had happened to twitter too which saw summize.com launch twitter search engine but later twitter acquired summize to launch search.twitter.com. I tested out Buzzzy and though it does a good job of searching Buzz updates it doesn’t manage to search all of them. I tried a few keywords that I had used but they never came up in the results. Not sure how and what criteria the search results are limited by but its still and interesting tool. A search tool is key for brands and Im sure brands would use this one to figure out their buzz metrics on google buzz. For all you know google would either launch its own version of buzz search or by the way its acquiring companies it may just acquire buzzzy.com.

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How search engine marketing tools can work for you: or, searching is really all about finding Information Outlook Summary This is the second of three articles. Part 1 appeared in the August issue of Information Outlook. Search engine optimization and marketing covers a wide range of activities, many of which are similar to what a reference librarian, systems librarian, or market researcher does. Although the focus is the World Wide Web, many of the tools that are used have broader applications for special librarians. Internal corporate processes. Web analytics tools measure and analyze corporate sales, customer preferences and problems, viable products and channels, and other issues that may provide answers for questions received by special librarians. Competitive intelligence/market research. Keyword research, Web site saturation and popularity tools can provide information on a company's competitors: how they are marketing on the Internet, what they are spending on online marketing campaigns, how they are pricing their products. Legal issues. Who Is tools can provide valuable information relating to copyright and trademark issues. Link Popularity tools can show who is deep-linking to your site. Log files, in conjunction with Who Is tools, can tell you who may be committing click fraud on your paid placement campaigns or spamming your e-mail servers. Back end knowledge of how Web sites work. These tools can show you what may be keeping search engines from indexing your site and can highlight customer service issues. Continue article Advertisement SECOND OF THREE ARTICLES Web site saturation and popularity tools show how much presence a Web site has on search engines through the number of pages of the site that are indexed on each search engine (saturation) and how many times the site is linked to by other sites (popularity). If your company wants to generate leads from Web site traffic, you need to understand your organization's Web presence, particularly in relation to that of your competitors. Generally, the more Web presence you have, the easier it is for people to find your site; that is, if those pages contain the keywords people are looking for and if they rank high enough in search engine rankings for people to see them. Most search engines include some form of link popularity in their ranking algorithms. Pay attention to this so you can learn the number of sites that are linking to yours, which is very important. Knowing where your site stands in these two areas can give you a good idea of what you need to do to improve your Web presence. Many tools measure various aspects of saturation and link popularity. My favorites are Link Popularity +, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation. Link Popularity + (http://www.uptimebot.com) shows much more than its name implies. It measures the number of back-links (incoming external links to your site); linked domains (all pages that link t ...

How search engine marketing tools can work for you: or, searching is really all about finding Information Outlook Summary This is the second of three articles. Part 1 appeared in the August issue of Information Outlook. Search engine optimization and marketing covers a wide range of activities, many of which are similar to what a reference librarian, systems librarian, or market researcher does. Although the focus is the World Wide Web, many of the tools that are used have broader applications for special librarians. Internal corporate processes. Web analytics tools measure and analyze corporate sales, customer preferences and problems, viable products and channels, and other issues that may provide answers for questions received by special librarians. Competitive intelligence/market research. Keyword research, Web site saturation and popularity tools can provide information on a company's competitors: how they are marketing on the Internet, what they are spending on online marketing campaigns, how they are pricing their products. Legal issues. Who Is tools can provide valuable information relating to copyright and trademark issues. Link Popularity tools can show who is deep-linking to your site. Log files, in conjunction with Who Is tools, can tell you who may be committing click fraud on your paid placement campaigns or spamming your e-mail servers. Back end knowledge of how Web sites work. These tools can show you what may be keeping search engines from indexing your site and can highlight customer service issues. Continue article Advertisement SECOND OF THREE ARTICLES Web site saturation and popularity tools show how much presence a Web site has on search engines through the number of pages of the site that are indexed on each search engine (saturation) and how many times the site is linked to by other sites (popularity). If your company wants to generate leads from Web site traffic, you need to understand your organization's Web presence, particularly in relation to that of your competitors. Generally, the more Web presence you have, the easier it is for people to find your site; that is, if those pages contain the keywords people are looking for and if they rank high enough in search engine rankings for people to see them. Most search engines include some form of link popularity in their ranking algorithms. Pay attention to this so you can learn the number of sites that are linking to yours, which is very important. Knowing where your site stands in these two areas can give you a good idea of what you need to do to improve your Web presence. Many tools measure various aspects of saturation and link popularity. My favorites are Link Popularity +, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation. Link Popularity + (http://www.uptimebot.com) shows much more than its name implies. It measures the number of back-links (incoming external links to your site); linked domains (all pages that link t ...

Published: September 17, 2009 Chris Silver Smith is the Director of Optimization Strategies at KeyRelevance . Chris has extensive background experience in search engine optimization and Internet application development and he is a regular speaker at Search Marketing Expo, Search Engine Strategies, American Marketing Association seminars, and other technology and marketing conferences. Chris previously worked as Lead Strategist at Netconcepts where he provided search marketing consulting and product development for their GravityStream automated optimization software. Prior to that, Chris served as Head of the Technology Department for Verizon's Superpages.com sites, leading teams which focused upon advertising applications, taxonomic development, usability, user interface design, and more. Chris worked at Superpages for over a decade and his projects included work in: R&D, map-based search, Campus Area Yellow Pages, weather forecasting systems, ecards, XML APIs, RSS feeds, mobile applications, city guides, and more. While at Superpages.com, Chris founded their extensive SEO program, initiating research on increasing search engine referral traffic naturalistically as far back as 1997, and he was later honored with the corporation's highest award for this work in 2004, the Verizon Individual Excellence Award, for increasing site visits and associated click-through revenues by many millions of dollars. In 2006, Chris went on to found and chair the Idearc SEO Council, pulling together individuals from across the organization who worked on elements of natural search optimization. Interview Transcript Eric Enge: What are the most important things for people to be concerned about when they want to rank well in local search? Chris Silver Smith: In my opinion, local search optimization is based upon a foundation of regular search engine optimization, but there are a number of additional factors beyond what we see in regular SEO, so there is a little bit more complexity here. Although some of the same classic SEO ranking factors are some of the things that feed into local search rankings as well, including well-formed titles and good H1 tags on pages. There is also another way to rank well within local search for non-businesses websites. Even if a business doesn't have a website, it can rank within local search because it may have listings within business directories whose listings get indexed and ranked by various local search engines. (For more on this, see Chris's article on how Google Maps may've switched from ranking sites to ranking businesses , independent of website.) Eric Enge: That's one of the big problems in local search. There is a very little control over the way that data is maintained and propagated in both on and offline directory listings. It seems almost like a mass of random Brownian activity at times. Chris Silver Smith: That's a really good description of it. All these different little pieces of ...

Search engine is the best traffic referral source for most websites. This is why it is important for businesses to optimize their websites and get high rankings on organic search engine listings for important and relevant keywords to their business. The process of getting your website to list high on search engine listings and increase [...] Related posts: Keyword Research for Search Engine Optimization SEO Getting into the Top 10 in search engines is what... Search Engine Optimization Firefox Add on Webmasters or online marketers doing search engine optimization normally need... What is Search Engine Marketing and Why You Need It? Search Engine Marketing Just having an attractive website is not...

Getting into the Top 10 in search engines is what most online businesses owners would like to bring their sites to. Therefore, the importance of using Search Engine Optimization (SEO), knowing what techniques, where and when to use them are considered primarily. One of the major parts is choosing keywords. Of course, the words that you [...] Related posts: Search Engine Optimization - A Must Do For Businesses! Search engine is the best traffic referral source for most... Search Engine Optimization Firefox Add on Webmasters or online marketers doing search engine optimization normally need... What is Search Engine Marketing and Why You Need It? Search Engine Marketing Just having an attractive website is not...

SEO Company, Search Engine Optimization Company, Search Engine Promotion Company Opal Infotech is a search engine optimization company in India formed by professionals with a long and successful career within the field of search engine optimization. We offer SEO services including search engine marketing, search engine ranking, search engine submission, search engine placement, title tag optimization, description optimization, keywords optimization, web site optimization, site map for optimization, content optimization, offline optimization, web optimization services. Our SEO services comprise of keyword research, keyword analysis, competitor AND rsquo;s website analysis, pre optimization search engine ranking report, implementation of meta tags, website structure optimization, content optimization, search engine submission, directory submission, trade lead posting, google local submission, content writing, article submission for high ranking in search engines. Social Media Marketing - Social Media Optimization, Social Media Networking Ours is a SEO company in India offering SMO services like social media marketing, social media optimization, social media networking, social marketing, social level marketing, social networking websites registration, wikis registration, writing content for blog sites, internet presence management and maintaining social media networking for high ranking in search engines. SEO Company Search Engine Optimization Company Search Engine Promotion Company ...

When people search for what you have to offer, they seldom go further than the first page of results.  Is your finance business ranked up there, visible and in plain sight of anyone and everyone searching for your services or product?  If not, your company is missing the boat.  Proper SEO and internet marketing strategies [...] Related posts: Avoid mistakes of wrong Search Engine Optimization If you need to search for any information on the... Your Shortest Route To Small Business Search Engine Optimization So what’s the shortest route to small business search engine... The principle behind Search Engine Optimization Search Engine Optimization is the ultimate tool for creating traffic...

Search Engine Optimization is one of the most needful things for any website to get on the top of page ranking. The top most ranking on the search engines is the most desired thing for any website. The webmasters are always looking to get into the top ten ranking on the search engine result pages, and if possible they would always prefer to be on the top most ranking on the search engine page ranking. This is potentially essential for them as they would always want more and more visitors to their pages. And for that purpose the ranking of the websites really matters. The fact is that the term Search Engine Optimization is really a vast one. The tern search engine optimization includes several things like link building article submission, link exchange, keyword analysis, website optimization and development and many other things. All these are smaller parts of the complete search engine optimization. Moreover, even the link building for search engine optimization has different connotations. Link building is one of the search engine optimization techniques which helps in providing high search engine page ranking and improve the visibility of a website. search engine optimization web site traffic website traffic organic seo search engine optimization company website optimization increase web tra ...

search engine optimization company india - mediamarketingonline.com, an expert search engine optimization company in india providing ethical search engine services to its clients in india and overseas

As you set up your business Web site and research how to attract new customers, you will no doubt come across the phrase "search engine optimization." But what, exactly, does it mean?

Chinadaily.com.cn has reported that Baidu, China’s leading search engine has larger market share in the global search niche than Yahoo and MSN. This effectively makes it the second largest search engine in the world behind Google. The report mentions Comscore data to stake claim of the position. According to the report , Comscore’s data show that Google dominates the global search activities, holding 68.9 percent of the world’s search engine market. Market shares of Yahoo! and Microsoft come to 6.5 percent and 2.3 percent, respectively. Baidu now has a share to the tune of 6.9% of global searches according to the latest Comscore data. Though we couldn’t add Yahoo search because of the system’s inherent limitations, the Alexa analysis also showed a similar number for Baidu and Bing. It stood at around 6.5% while Bing had around 2.5% of global search traffic. It was also interesting to note that Baidu clearly dominates the Chinese geography and performs even better than what Google does Globally. According to Comscore it has more 75% of the marketshare in China and the Alexa results show that the site is amongst the top players in other South East Asian countries and even in USA it is the top 400 websites. What worked or still works in Baidu’s favour is the humungous chinese population and the fact that Chinese language takes predomincance over others languages like English unlike in India. This means it attracts mandarin speaking populace from all over the world thus giving it a more global appeal. However, what drives its adoption even more in China where Google is actually slipping down is something I don’t have an answer to. It can very well be that they provide better more intuitve and culture friendly results. Natural language is a very big influence on how data is sought and perhaps that’s where the difference really lies.

Indian Search Players

Does this mean there is more scope for Indian search players, the ones’ who focus on local content and regional languages? I have my doubts for two reasons: English is still the predominant workplace language , therefore information sought will also be predominantly in English. On the other hand the Global Indian Diaspora for all their culture love will probably never search in their native tongue which many probably won’t know how. That leaves scope only for those who access regional language content. Here again, the biggest problem India faces is that there is no one strong national language. Hindi is obviously the national language and for all practical purpose the alternative for English. However, it wouldn’t be hard to imagine that with numerous regional languages people are more likely to search for info in the local language and not the national one. And in that case the volumes that they will generate probably won’t be enough to bring any significant o ...

As it is known to all that the search engine optimization is the most essential thing for any website. It is the key through which a website can increase web traffic to their site. But the task of search engine optimization is not an easy one. For that reason most of the websites prefer to assign the job of search engine optimization to some search engine optimization company. There are several companies that provide search engine optimization services if you have a look in the internet. But to choose the perfect Search Engine Optimization Company to do the search engine optimization for you is very much essential. Of course the most favored choices are the experienced search engine optimization companies but that does not mean that the newer companies should not be given any chance. The fact is that all of the websites decide not to hire the newer companies then these companies can never grow up. This is not only a loss for those companies but also you can never know the efficiency of those companies. search engine optimization services search engine optimization company website optimization increase website traffic increase web site traffic ...

Cybertegic’s search engine optimization (SEO) services, combined with its integrated Internet marketing services, has garnered top search engine positions for certain keywords for three of its clients. Additionally, Cybertegic has recently given its website a facelift, featuring intuitive navigation features. (PRWeb Jan 18, 2010) Read the full story at http://www.prweb.com/releases/seo/services/prweb3457914.htm

Cybertegic’s search engine optimization (SEO) services, combined with its integrated Internet marketing services, has garnered top search engine positions for certain keywords for three of its clients. Additionally, Cybertegic has recently given its website a facelift, featuring intuitive navigation features. (PRWeb Jan 18, 2010) Read the full story at http://www.prweb.com/releases/seo/services/prweb3457914.htm

In October last year Google’s Marissa Mayer announced that Social Search graduated from Google Labs. Until last week, however, it was an opt in feature. But now anyone who searches on www.google.com (US) will be able to see Social Search results. For the uninformed, Social Search means that any person searching the web will also be able to see results from friends/connections on their network. Amidst privacy concerns, Google was quick to point out that it only displays information that is already publicly available. If you were to search for ‘India’ you would see a new section in your search results from your social circle. There are also links to see your Social Circle(the contacts whose social data will appear in your results) and Social Content(the social data that you are sharing with others). In order to see Social Results, apart from searching on the Google US page, it also necessary that you are signed into your Google Account. If you still don’t any Social Results it is probably because you have no Social Data available to you from your Contacts. Contacts can include people on your GTalk chat list, Friends family and coworkers on Google Contacts, contacts from sites like Twitter and Friendfeed – provided these have been added to your Google Profile. To see your Social Contacts go here . Content you see may typically include Websites and Blogs linked via your friends, Status updates, Images from your social circle, subscriptions from your Google Reader. For a better understanding of Social Search check video below: Richness of the content that Social Search throws up depends entirely on what your network is like. Given the codependent nature of people, a push in the right direction from Google will ensure this feature will go a long way in improving the search experience they provide.

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Published: March 31, 2009 The following is the transcript of an interview of Rajat Mukherjee, product lead for Google's Custom Search Engines project. Dr. Rajat Mukherjee is a group product manager on the search team at Google, Inc., working on several products, including Google Custom Search. Prior to joining Google, Rajat was senior director of product management, Yahoo! Search Technology, and was responsible for managing the product platform for Yahoo! Web Search, ultimately providing innovative search products for consumers to find, use, share and expand content across the Web. Prior to joining Yahoo!, Rajat was the director of software engineering at Verity, Inc., where he was responsible for managing and creating new applications including Verity Ultraseek (formerly Inktomi Enterprise Search), Verity Enterprise Web Search, Verity Response and Verity Federator. Before Verity, Rajat was a research staff member at IBM's Almaden Research Center, conducting research on Web technology and content management. Rajat began his career as a research staff member at IBM´s Thomas J. Watson Research Center in Hawthorne, New York. There he conducted research on parallel and scalable Internet servers, high availability in clustered computing and scalable transaction processing. His experience included contributing to the design of infrastructure used during the 1996 Atlanta Olympics and the Deep Blue-Kasparov chess match. Dr. Rajat Mukherjee holds a Ph.D. and a Master of Science in Electrical and Computer Engineering from Rice University, as well as a Bachelor of Technology from the Indian Institute of Technology in Madras, India. Interview Transcript Eric Enge: Tell me what's been going on with custom search engines? Rajat Mukherjee: Over the last couple of years many things have happened. It's been very exciting to be part of a team that's spearheading a new hosted search paradigm. And it's been a lot of fun developing the product features with the help of an outstanding development team and watching the product grow. Eric Enge: Can you give us a top-to-bottom overview of the major initiatives you have and the goals you are trying to accomplish? Rajat Mukherjee: When we spoke two years ago, we had over 100,000 registered search engines. Today, we have more than one million registered custom search engines. Since I joined the project in January 2007, we have had about one hundred times growth in traffic. So, the program has been doing really well, and we have pretty significant traffic. I think this effectively validates the need for high quality contextual search, and it proves that there is a need for this kind of product in the business world. Our goal is to satisfy this need with the best product that we can build. Eric Enge: Absolutely. You have also focused a lot on site search, correct? Rajat Mukherjee: We have a range in terms of product capabilities and deployment of technology. Site searc ...

Search Engine Optimization is one of the most needful things for any website to rise in the top of the page ranking. As it is known to all that the search engine page ranking is the most desired place for any website. Each and every webmaster wants their site to get on the top of the page ranking and to achieve that goal the most needful thing is the search engine optimization. And to have the best SEO job done one your website the best thing you can do is to seek the help of some search engine optimization company so that you can get the best results out of it. Not only that, but also with the help of a Search Engine Optimization company you can get better chance to increase the web site traffic to your website. Thus a search engine optimization company can be of great aid to help increase the profit of your website. Here the question may come, what is the need of a search engine optimization company? search engine optimization web site traffic

Search Engine Optimization (SEO) (http://www.cybertegic.com/?utm_source=PRW&utm_medium=Press+Release&utm_campaign=Search+Engine+Optimization+Success) and Internet Marketing Services Company Cybertegic has been continuously placing clients in the top of major search engine results for the past five months. For this month, the remarkable search engine optimization (SEO) efforts of Cybertegic bring two more clients to the first search engine results pages of Google and Yahoo. (PRWeb Dec 28, 2009) Read the full story at http://www.prweb.com/releases/seo/company/prweb3367664.htm

Remember when Bing launched its recipe results? Now Google has launched a similar feature with recipe rich snippets. "For example, if you were searching for an easy to make thai mango salad, you can now see user ratings, preparation time, and a picture of the dish directly in search result snippets," explains Google. It may not be incredibly far-fetched to suggest that maybe Bing's offering nudged such a feature into development, whether or not Google would admit this. This story isn't about recipes though. It's about the major search engines' quest for gaining or keeping you as a user. It feels like Bing has been around quite a while now, but in reality, it hasn't even been out for a year. Right out of the box, Bing seemed to make Google want to improve . Google is even in the process of testing redesigned search results pages that borrow some design characteristics from Bing. Where are You Getting the More Relevant Results? Let us know . Both Google and Bing still have their relevancy issues. We recently looked at an example of a query for "matt cutts" on Google (though we compared them to Yahoo rather than Bing, as Yahoo mentioned the same query in a blog post). Frankly, Google's results left a bit to be desired. It wasn't that that they were bad exactly, but personalized results pushed the more relevant results further down the page , and Matt's Facebook profile was MIA, despite Facebook being one of the most popular sites on the web, a good result for a search on a person's name (It was in the first few on Yahoo's results). Microsoft may like consumers to think that Bing gives all the right answers. Those commercials would certainly seem to suggest they have a leg up over the competition in that regard, but they've got their own relevance issues. For example, for an article I was writing recently, I was looking for that site Bing has that showed all of the latest features they've released. I couldn't remember the name of it, so I searched (on Bing) for "latest bing features". Given Bing's philosophy of wanting to provide answers, I would expect to easily find what I was looking for through such a query, but instead the first organic result is an article called "The Latest News from Bing" from November of 2009. Search Diversifying In the latest search market reports , Google has lost a little bit of market share. Bing is gaining (and has the potential to gain a lot more for reasons discussed here ). Another thing Bing has going for it, or Google has working against it rather, is that search itself is becoming much more diversified as a result of mobile , social media , and geo-location . People are simply using more ways to find the information they're looking for. It's not that they're not using Google anymore. It's that they're maybe using it less for certain types of queries. For example, where someone ma ...

An online presence is becoming increasingly important as more and more people not only research products and services on the web, but also expect to be able to purchase them online as well. It goes without saying though that no matter how good your website is, without a proper strategy for getting targeted traffic to your site, you are not going to get a good return on your online investment. Even companies that are aware of ways to get consistent traffic to their websites by using Search Engine Optimization strategies often fall into a number of traps and miss out on vital strategies that can help optimize their sites. The three biggest search engine optimization mistakes that we repeatedly see people making are: 1. Not having enough content Too many sites have pages on them that do not have enough content on the page. This is often the case on shopping type sites which may appear rich in terms of overall content (plenty of pictures and even videos) but inadequate in terms of text. Worse, these pages can often be seen as duplicate or low quality pages by the search engines because the only text changes on the page are the product title, heading tags, and the price. It is important to ensure that you have sufficient content on each page on your site and that the content differs significantly from that on other pages on the site. 2. Not using Internal and external Anchor Text properly Too many sites that we encounter still use things like "more" or "click here" as the anchor text for many links, both on their own site and on external sites linking back. Even web designers, who should know better, often place a link on client sites saying website by John Doe Inc with 'John Doe Inc' as the anchor text. They would be far better changing the anchor text to a more suitable search term than their company name. By putting some more thought into anchor text you can help the search engines to understand what the page being linked to is about. 3. Overuse of crawler unfriendly site elements A large number of websites still sacrifice search engine optimization for a catchy design. This might be relevant if you are in an industry where you need to showcase your design skills and talents. However, if it is not relevant to your business then you can significantly reduce your sites SEO effectiveness by developing sites that have a homepage with just a flash movie or something similar. While it is true that search engines will reward some use of different elements in your website, if these elements aren't incorporated with proper text, you're not going to win any points with the search engines. You also need to bear in mind that search engine crawlers rely on links on your page to navigate around your site. By using text and incorporating a site map you can go a long way to improving the SEO of your site. So having read this list, have you noticed that you might be making some of these mistakes? And while these are some of the ...

We figured having an industry luminary like Bruce Clay kick off SES New York this year would shift things into high gear immediately. Then we added the innovation and expertise of WAA and my friends A...

In the click: want all the right people to notice your business? Then you need to make the most of today's hottest marketing method—search engine optimization Entrepreneur You can't resist the temptation. Fixated on your computer screen, you anxiously type keywords relevant to your business into your favorite search engine. A list of search results appears. You cringe as you spot several competitors, then grumble because your company's Web site is nowhere to be seen. Where is it? That depends. Where is your search engine marketing strategy? Gone are the days when adding keywords in meta tags to your site produced rankings. Search engine marketing has evolved into a complex and competitive program. It's also profitable--according to a March 2003 report by Piper Jaffray senior research analyst Safa Rashtchy, online search is the most cost-effective direct-marketing method. The average cost per lead from search is 29 cents, far less than e-mail (50 cents), the Yellow Pages ($1.18), banner ads ($2.00) and direct mail ($9.94). Gather your Web design and marketing staff; both teams are required. Understanding search engine marketing basics will help your team execute a strategy in-house or outsource it to specialists. The sooner your site is visible for relevant keywords, the sooner future customers will find your company. HOW DO SEARCH ENGINES WORK? Many business owners are unaware that search engines feed their results to each other. For example, if you type a keyword into MSN Search on Microsoft's consumer information and entertainment site (www.msn.com), the Web site listings displayed could be from Inktomi, Microsoft or Overture. Overture provides search results not only to MSN Search, but also to AltaVista and Yahoo! Could a top site on Overture then appear as a top site on a distribution partner's site? Yes. Unfortunately, these distribution relationships change frequently, making it difficult to determine exactly where results come from. The challenging part, however, is figuring out how to land a top position in the search engines. There are two complementary yet completely different types of methods: optimization and advertising. Search engine optimization (SEO) refers to enhancing your Web site design to make it more appealing to crawler-based search engines. An automated robot, also referred to as a spider, is sent out to crawl the Web looking for site pages to add to the search engine's database. A mathematical algorithm then determines the ranking of pages in the database for the keywords consumers use. These rankings are referred to as natural or organic listings. Search engine advertising, on the other hand, enables you to buy listings for your keywords. Positions achieved this way are referred to as paid or sponsored listings. The most popular program in this category is pay-for-placement. These programs typically allow advertisers to open an account for $5 to $50, then bid on keywords for a minimum amount of 5 or 10 cents per ...

Google in a very convenient manner tweeted about getting Facebook Fanpage updates on to its real time search results. The news doesn’t have exceeding implications for both Facebook and Google, or at least not as much as it would be for brands and publishers who run Facebook pages. ( Source:Digitalbeat ) This follows the recent spate of deals by Bing and Google earlier with Twitter , that of Bing’s deal with Facebook much (much) before that, and Yahoo’s recent deal making with Twitter, Facebook and Dailymotion. Of course enough has been said about how important it is for search engines to add real time results, and the past year has been filled with action on this front. No one of course has garnered any significant steps in doing it better than the other yet though. Google’s own deal is not a big one in terms of reach for it can only access Fan pages on not public updates like Bing can. The deal essentially happened in December but went live now. What makes the news important though like I mentioned above is how publishers will begin to tap into this. Managing Facebook pages and updating its content suddenly becomes part of a company’s SEO. This point is best illustrated by Danny Sullivan in his comprehensive post on how the deal would impact search results, make sure you read it.

The Impact on Search

I recently wrote on the need for search engines to alter itself from being just content discovery tools to product discovery ones. On a tangential note, some of the points I mentioned then is very important in the context of what I feel about today’s news in general. While a predominant portion of the post went into saying how discovery tools have to move from information points to decision points, its foundation was on these tools losing control and the relevance of public (not user) generated content. Let’s hold this thought. SEO in general with the immense expertise that go into it has manipulated if not corrupted search to an extent. And this is a personal user perspective and not that of a guy from the industry. For instance, when WATBlog had posted last year that you can stream cricket online for a series, it shouldn’t have been the first Google result, the streaming site should have been. The difference between content and product discovery in basic. I have a feeling that this deal will only give rise to more manipulated content on Facebook fan pages with a clear eye on search results. This is so because pages are controlled by brands or more often agencies of brands and web publishers who’s eyes are always on traffic. Facebook Content Optimized for Google and not necessarily for the users or fans is quite a possibility. Where does that leave both Google and Facebook then? Purely on the above argument I feel both FB and big G are losing out than gaining from the deal from a user satisfaction perspective. This isn’t the cas ...