Google Releases Site Performance Tool

As mentioned by Matt Cutts at PubCon Las Vegas, Google may be introducing page loading time as a ranking factor. Right now, it’s not clear just how much significance will be placed on page speed, but the release of the Google Page Speed tool and the inclusion of a new Site Performance graph in their Google Webmaster Tools suggests that Google intends to help speed up the Web. Be sure to check out Jon Henshaw’s article on how to speed up your website for Google . You should also check out Rhea Drysdale’s article on The SEO’s Guide to Page Speed .

Bing Introduces New Features for Maps

Bing announced this week that Bing Maps would be introducing a street side view in 56 locations with the hope of going global in the future. In direct competition with Google’s street view, Bing hopes to capture some Google users who may be looking for a richer experience. However, there is one caveat R ...

Google ’s Local Business Center has been renamed “ Google Places .” The re-branding effort is accompanied by a handful of new features designed to help local business owners gain an edge in search engine marketing. The name change was made to better tie the business owner dashboard with Place Pages , the Yelp -like local business landing pages that Google launched about six months ago. Just as before, owners can fill out basic details about their business, share special offers and other info through tweet-like updates, and track exactly how people are finding their business using Google’s search engine. The new features are a diverse bunch. If your business delivers goods, you can now specify your geographic delivery range to potential customers. Since people like pretty pictures, you can also request that Google come and take photos of your store, restaurant, studio, etc. for free. This could be the feature that rumormongers dubbed “ Google S ...

Google ’s Local Business Center has been renamed “ Google Places .” The re-branding effort is accompanied by a handful of new features designed to help local business owners gain an edge in search engine marketing. The name change was made to better tie the business owner dashboard with Place Pages , the Yelp -like local business landing pages that Google launched about six months ago. Just as before, owners can fill out basic details about their business, share special offers and other info through tweet-like updates, and track exactly how people are finding their business using Google’s search engine. The new features are a diverse bunch. If your business delivers goods, you can now specify your geographic delivery range to potential customers. Since people like pretty pictures, you can also request that Google come and take photos of your store, restaurant, studio, etc. for free. This could be the feature that rumormongers dubbed “ Google S ...

A computer that is in every person's hand that connects them to information and everyone else in the world. Too many people think that the launch of the Nexus One (the Google phone) yesterday was Google's competitive move against Apple 's iPhone or BlackBerry . It wasn't. Just take a look through the major business and technology newspaper columns, websites and Blogs, and you'll see charts comparing the Nexus One to the iPhone and BlackBerry ad nauseam. There's a lot more to this announcement than meets eye (and it has a major effect on how we're going to be doing marketing and communications in the coming years). In 1975, Bill Gates and Paul Allen (the co-founders of Microsoft ) had a vision "of a computer on every desk and in every home." Yesterday's announcement of the Nexus One was another step in the evolution of that Microsoft desire as Google takes it a step further by trying to get a computer into every hand. It's too expensive to get into eve ...

Yahoo and Google Ad Tutorials (in Flash) for Affiliate programs.

There are many PPC search engines, with some being better than others. The top two are Yahoo Sponsored Search and Google AdWords. It's a good idea to start your PPC campaign with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking. There's no better way to begin than by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Check below for a few examples, you'll find others at Google and Yahoo: Pay-per-click Yahoo Search: Overview http://searchmarketing.yahoo.com/rc/srch/tu_srch.php Flash presentation explains Yahoo sponsored search. Bidding and Ranking with Google AdWords http://services.google.com/tutorial/bpr/bpr.html Improve your AdWord position and control your costs. Local Targe ...

April Fools Day is upon us, and that means of course that you'll be fed lies all day long. It's an interesting day, particularly in the tech, news, and tech news industries, where even companies get in on the fun. Google is no stranger to April Fools tom foolery, and they've got a number of silly announcements up today. Tell us what your favorite Google April Fools prank is (past or present). First, the most noticeable one: Google has changed its name to Topeka , in honor of Topeka, Kansas recently announcing it would change its name to Google, to get in on Google's experimental ultra-high-speed broadband project . "We didn’t reach this decision lightly; after all, we had a fair amount of brand equity tied up in our old name," says Topeka CEO Eric Schmidt. "But the more we surfed around (the former) Topeka’s municipal website, the more kinship we felt with this fine city at the edge of the Great Plains." He also s ...

Apps marketplace seems to be the new fad be it mobile apps or web apps. The latest one to join this bandwagon is none other than Google Apps for enterprises . Google Apps  in the last three years has reached over 2 million businesses across the globe and hence this new app marketplace is an important addition to its offering. We have discussed earlier on how we think that the future of computing is the browser and how IT co’s in India are going the cloud way . Cloud computing is the future and no one can deny that. Prasad Ram of google had spoken about the prospects in the recently held Nasscom Conclave on Cloud Computing. Th new app marketplace will allow Google Apps customers to easily discover, deploy and manage cloud applications that integrate with Google Apps. More than 50 companies are now selling applications across a range of businesses: Some of these are Intuit Online Payroll , Zoho projects , Bookfresh . The beauty about these apps is  that th ...

Posted by Tom_C Hello, my name is Tom, you've seen me guest blog here before but today I'm blogging and ill. So I'm going to dispense with the usual chit-chat approach and lay out the facts. Some of you may even like it that way! Shame on you. Still, here's the content. Google Base aka Google Shopping aka Google Products What do you know about Google Base? If you're running a site which sells something, you should be paying attention to Google Base because it's the service which underpins various vertical search portals from Google, including Google Products. In case you're not familiar with Google Products and what they look like, let me give you an example: See how Apple can't even rank top of Google for the phrase 'buy iphone'? Those 3 links above them are pulled from Google Shopping results. So having your products ranking highly in Google Shopping/Products/Base is clearly a good thing. But how do you get good rankings in this arcane Google offshoot? Is it all ...

When Google upgraded their Local Business Center to Google Places , it launched the opening salvo in what we expect to be a long war for local advertising dollars. With local advertising revenues expected to reach $144.9 billion in 2014 according to BIA/Kelsey — and more and more dollars are shifting away from traditional media toward digital media buys — the new war for local ad spend will be a battle between the Internet titans and social networks. Facebook , Twitter , Google , Microsoft , Foursquare , Yelp and even Apple are all attempting to carve out their own niche offering for local advertising dollars. Who will succeed remains to be seen, but this is a fight you won’t want to miss. The War of the Worlds The challengers fighting for local advertising budgets can be separated into three categories: Search, consumer review sites and social networks. The mobile component to each sector is also quite significant, especially given that the mo ...

When Google upgraded their Local Business Center to Google Places , it launched the opening salvo in what we expect to be a long war for local advertising dollars. With local advertising revenues expected to reach $144.9 billion in 2014 according to BIA/Kelsey — and more and more dollars are shifting away from traditional media toward digital media buys — the new war for local ad spend will be a battle between the Internet titans and social networks. Facebook , Twitter , Google , Microsoft , Foursquare , Yelp and even Apple are all attempting to carve out their own niche offering for local advertising dollars. Who will succeed remains to be seen, but this is a fight you won’t want to miss. The War of the Worlds The challengers fighting for local advertising budgets can be separated into three categories: Search, consumer review sites and social networks. The mobile component to each sector is also quite significant, especially given that the mo ...

Fulfilling the terms of its Money Back Guarantee, Master Google refunds payment for a client's website that cannot be sufficiently optimized.

Fulfilling the terms of its Money Back Guarantee, Master Google refunds payment for a client's website that cannot be sufficiently optimized.

Fulfilling the terms of its Money Back Guarantee, Master Google refunds payment for a client's website that cannot be sufficiently optimized.

Fulfilling the terms of its Money Back Guarantee, Master Google refunds payment for a client's website that cannot be sufficiently optimized.

Google SEO marketing company Master Google has refunded the full amount of its fees to a client, making good on its 100% money back guarantee. The firm's contract promises that within three months it ...

Google has decided to bring its ‘Creative Sandbox’ event to India. After conducting the event in San Francisco, Chicago, New York and Sydney, the Google Creative Sandbox event in India, to be held in Mumbai on May 28, will be an exclusive gathering of Indian advertising industry’s designers and marketing executives. The event aims to introduce the new tools and applications developed by Google and how they can be used by the advertising industry. It will not only be an introduction but an interactive session attempting to immerse the participants in an environment filled with Google’s products. There will be key notes and presentations from Googlers on topics like ‘Brand conversations in the digital world’, ‘Kamasutra of Marketing’ etc. There will be a discussion of case studies on advertising campaigns carried out on Google’s platforms such as Geo, Mobile, Chrome browser and Orkut. Another major focus area will be the mobile pod created for developers who are look ...

This article was written in a simple language so you can learn on how google is manipulating the pagerank. Pay attention. Recently Google did a major PageRank update where a lot of sites were downgraded. Many experts believe this PageRank update was Google's response to link selling - sites which sell links lost points in their PageRank. Google measures all web pages on a scale of importance from 0 to 10, which is shown in a small green pixel bar on browsers carrying the Google Toolbar. PageRank is "supposedly" measured by the number of backlinks to your site. Online democracy in action, a link is a vote for your site. The more votes you have the higher your site is ranked. At least that's how it was supposed to work until a lot of high PR sites started selling links and put a monkey wrench into the whole system. The latest update may be a smart move on Google's part to curtail this practice; who's going to buy a link from a PR2 or even a PR4 site? Besides this could be more t ...

Google’s embroilment with Chinese authorities is finally coming to a close with it making up its mind to completely shut down its China operations . Google enraged a war against Chinese censorship when it made public its intention to no longer succumb to such online censorship demands of the government. Google has tried every move in past few months to make Chinese government concede to its demand of internet liberation. It even accused Chinese government of providing support to hackers in stealing of its important Intellectual Property. China in clear words recently stated that Google will get no immunity from its censorship and can proceed with its designated actions.This leaves google with no middle-path but to make good on its earlier promise of ‘No censorship’ issue and finally make an exit from chinese market. What Google Really wanted to achieve? Google has long been playing according to China rules in hopes of striking it rich into the ...

How search engine marketing tools can work for you: or, searching is really all about finding Information Outlook Summary This is the second of three articles. Part 1 appeared in the August issue of Information Outlook. Search engine optimization and marketing covers a wide range of activities, many of which are similar to what a reference librarian, systems librarian, or market researcher does. Although the focus is the World Wide Web, many of the tools that are used have broader applications for special librarians. Internal corporate processes. Web analytics tools measure and analyze corporate sales, customer preferences and problems, viable products and channels, and other issues that may provide answers for questions received by special librarians. Competitive intelligence/market research. Keyword research, Web site saturation and popularity tools can provide information on a company's competitors: how they are marketing on the Internet, what they are spending on online market ...

How much revenue do you generate from Google Adsense? Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements. So what is Google Adsense and how can you use this program to earn a six-figure income? About two years ago, Google created this program to help websites to monetize their web-traffic. Here's how it works: Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads. Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table. The question ...